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Scenario planning, strategia e performance. Evidenze empiriche in contesti complessi

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  • Filippo Zanin
  • Giulio Corazza

Abstract

This study embraces the scientific debate about the role that scenario planning tools play in the strategic planning process; moreover, this study also embraces the debate about how the use of scenario-planning tools impacts financial performance in complex settings. More specifically, the paper aims to provide answers to the following research questions: a) Does the use of scenario planning tools in the strategic planning process affect firm performance? b) Does the environmental complexity generate a moderating effect on the relationship between the use of scenario planning tools and firm performance? The authors carried out the empirical analysis by examining data acquired through the administration of a closed-question survey to 794 small-medium manufacturing Italian firms that operate in complex environments. Data analysis, carried out using statistical regression techniques, shows that: a) The use of scenario planning techniques in strategic planning processes generates a positive impact on firm performance; and b) the positive effect on firm performance that derives from the use of the scenario planning techniques is higher for firms that operate in an environment with a high level of intensity of change.

Suggested Citation

  • Filippo Zanin & Giulio Corazza, 2021. "Scenario planning, strategia e performance. Evidenze empiriche in contesti complessi," MANAGEMENT CONTROL, FrancoAngeli Editore, vol. 2021(2), pages 147-164.
    • Handle: RePEc:fan:macoma:v:html10.3280/maco2021-002008
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    References listed on IDEAS

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