Managing corporate social responsibility strategies of airports: The case of Taiwan’s Taoyuan International Airport Corporation
Airports need to manage corporate social responsibility (CSR) strategies for sustainable development. This paper develops a new structured approach for airports to evaluate, prioritize and categorize CSR strategies, using Taiwan’s Taoyuan International Airport Corporation (TIAC) as an example. Based on TIAC’s CSR-related activities, 18 CSR strategies grouped into 5 CSR goals (corporate governance and finance, green airport and environmental management, service quality and social relationship, employee and work environment management, and safety and security) are identified using the CSR value chain and diamond framework. The pairwise comparison method used in analytic hierarchy process and the decision-making trial and evaluation laboratory method are used respectively to evaluate the relative importance, feasibility and achievability of these 18 strategies and to analyze their causal relationships via expert questionnaire surveys. A new method is developed to plan and manage the implementation of CSR strategies by incorporating the viewpoints of both internal and external stakeholders, thus reflecting the practical effects and strategic implications of the CSR implementation. The result suggests that TIAC’s CSR strategies in relation to airport safety and security, service quality and corporate governance are most significant and have a high implementation priority. This paper contributes to the airport industry and CSR research by proposing a proactive mechanism for quantitatively evaluating, prioritizing and categorizing CSR strategies.
If you experience problems downloading a file, check if you have the proper application to view it first. In case of further problems read the IDEAS help page. Note that these files are not on the IDEAS site. Please be patient as the files may be large.
As the access to this document is restricted, you may want to look for a different version under "Related research" (further below) or search for a different version of it.
Volume (Year): 92 (2016)
Issue (Month): C ()
|Contact details of provider:|| Web page: http://www.elsevier.com/wps/find/journaldescription.cws_home/547/description#description|
|Order Information:|| Postal: http://www.elsevier.com/wps/find/supportfaq.cws_home/regional|
References listed on IDEAS
Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.:
- Arif, Mohammed & Gupta, Aman & Williams, Aled, 2013. "Customer service in the aviation industry â€“ An exploratory analysis of UAE airports," Journal of Air Transport Management, Elsevier, vol. 32(C), pages 1-7.
- Manca, Davide & Brambilla, Sara, 2011. "A methodology based on the Analytic Hierarchy Process for the quantitative assessment of emergency preparedness and response in road tunnels," Transport Policy, Elsevier, vol. 18(5), pages 657-664, September.
- Skouloudis, Antonis & Evangelinos, Konstantinos & Moraitis, Stavros, 2012. "Accountability and stakeholder engagement in the airport industry: An assessment of airportsâ€™ CSR reports," Journal of Air Transport Management, Elsevier, vol. 18(1), pages 16-20.
- Carroll, Archie B., 1991. "The pyramid of corporate social responsibility: Toward the moral management of organizational stakeholders," Business Horizons, Elsevier, vol. 34(4), pages 39-48.
- Yeh, Chung-Hsing & Chang, Yu-Hern, 2009. "Modeling subjective evaluation for fuzzy group multicriteria decision making," European Journal of Operational Research, Elsevier, vol. 194(2), pages 464-473, April.
- de Luca, Stefano, 2014. "Public engagement in strategic transportation planning: An analytic hierarchy process based approach," Transport Policy, Elsevier, vol. 33(C), pages 110-124.
- Oum, Tae H. & Adler, Nicole & Yu, Chunyan, 2006. "Privatization, corporatization, ownership forms and their effects on the performance of the world's major airports," Journal of Air Transport Management, Elsevier, vol. 12(3), pages 109-121.
- Yoram Wind & Thomas L. Saaty, 1980. "Marketing Applications of the Analytic Hierarchy Process," Management Science, INFORMS, vol. 26(7), pages 641-658, July.
- Ceder, Avishai & Chowdhury, Subeh & Taghipouran, Nima & Olsen, Jared, 2013. "Modelling public-transport users’ behaviour at connection point," Transport Policy, Elsevier, vol. 27(C), pages 112-122.
- Politis, Y. & Siskos, Y., 2004. "Multicriteria methodology for the evaluation of a Greek engineering department," European Journal of Operational Research, Elsevier, vol. 156(1), pages 223-240, July.
- Yeh, Chung-Hsing & Kuo, Yu-Liang, 2003. "Evaluating passenger services of Asia-Pacific international airports," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 39(1), pages 35-48, January.
- Chang, Yu-Hern & Yeh, Chung-Hsing, 2002. "A survey analysis of service quality for domestic airlines," European Journal of Operational Research, Elsevier, vol. 139(1), pages 166-177, May.
- Patrick T. Harker & Luis G. Vargas, 1987. "The Theory of Ratio Scale Estimation: Saaty's Analytic Hierarchy Process," Management Science, INFORMS, vol. 33(11), pages 1383-1403, November.
- Chang, Yu-Hern & Yeh, Chung-Hsing & Wang, Shih-Yi, 2007. "A survey and optimization-based evaluation of development strategies for the air cargo industry," International Journal of Production Economics, Elsevier, vol. 106(2), pages 550-562, April.
- Oum, Tae H. & Adler, Nicole & Yu, Chunyan, 2006. "Privatization, Corporatization, Ownership Forms and their Effects on the Performance of the World’s Major Airports," 47th Annual Transportation Research Forum, New York, New York, March 23-25, 2006 208026, Transportation Research Forum.
When requesting a correction, please mention this item's handle: RePEc:eee:transa:v:92:y:2016:i:c:p:338-348. See general information about how to correct material in RePEc.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Dana Niculescu)
If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.
If references are entirely missing, you can add them using this form.
If the full references list an item that is present in RePEc, but the system did not link to it, you can help with this form.
If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your profile, as there may be some citations waiting for confirmation.
Please note that corrections may take a couple of weeks to filter through the various RePEc services.