IDEAS home Printed from https://ideas.repec.org/a/eee/transa/v80y2015icp247-262.html
   My bibliography  Save this article

Organizational adoption behavior of CO2-saving power train technologies: An empirical study on the German heavy-duty vehicles market

Author

Listed:
  • Seitz, Claudio S.
  • Beuttenmüller, Oliver
  • Terzidis, Orestis

Abstract

This study analyzes the preference structure of buyer groups that influences their willingness to select CO2-saving power train technologies for medium-duty and heavy-duty vehicles (HDV). Based on the Technology–Organization–Environment framework for organizational adoption decision making and organizational buying criteria a theoretical construct was developed. Variables were validated in exploratory preliminary research and subsequently tested based on factor analysis using 27 survey items in a quantitative web-based study among 177 organizations operating HDV in Germany. Knowledge, experience, use and purchase consideration concerning alternative power train technologies and further measures to reduce fuel consumption were additionally queried. Based on a multiple linear regression analysis, key findings show that at the current stage of market maturity environmental attitude and corporate social responsibility exert the strongest significant influence on willingness to select CO2-saving power train technologies. A hierarchical cluster analysis revealed six customer groups in order to yield behavioral market segmentation. Hereby it is shown that the performed transportation tasks do not determine the preference structures. Early adopting organizations are larger than average and driven by non-economic aspects as image or corporate social responsibility, whereas the mass market awaits lower purchasing prices. Crossing this chasm will be a major challenge for policymaker and manufacturers.

Suggested Citation

  • Seitz, Claudio S. & Beuttenmüller, Oliver & Terzidis, Orestis, 2015. "Organizational adoption behavior of CO2-saving power train technologies: An empirical study on the German heavy-duty vehicles market," Transportation Research Part A: Policy and Practice, Elsevier, vol. 80(C), pages 247-262.
    • Handle: RePEc:eee:transa:v:80:y:2015:i:c:p:247-262
    DOI: 10.1016/j.tra.2015.08.002
    as

    Download full text from publisher

    File URL: http://www.sciencedirect.com/science/article/pii/S0965856415002141
    Download Restriction: Full text for ScienceDirect subscribers only
    File URL: https://libkey.io/10.1016/j.tra.2015.08.002?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Ajzen, Icek, 1991. "The theory of planned behavior," Organizational Behavior and Human Decision Processes, Elsevier, vol. 50(2), pages 179-211, December.
    2. Golob, Thomas F. & Torous, Jane & Bradley, Mark & Brownstone, David & Crane, Soheila Soltani & Bunch, David S., 1997. "Commercial fleet demand for alternative-fuel vehicles in California," Transportation Research Part A: Policy and Practice, Elsevier, vol. 31(3), pages 219-233, May.
    3. Kevin Zhu & Kenneth L. Kraemer, 2005. "Post-Adoption Variations in Usage and Value of E-Business by Organizations: Cross-Country Evidence from the Retail Industry," Information Systems Research, INFORMS, vol. 16(1), pages 61-84, March.
    4. Johnston, Wesley J. & Lewin, Jeffrey E., 1996. "Organizational buying behavior: Toward an integrative framework," Journal of Business Research, Elsevier, vol. 35(1), pages 1-15, January.
    5. Brownstone, David & Bunch, David S. & Train, Kenneth, 2000. "Joint mixed logit models of stated and revealed preferences for alternative-fuel vehicles," Transportation Research Part B: Methodological, Elsevier, vol. 34(5), pages 315-338, June.
    6. Ven van de, B. & Graafland, J.J., 2006. "Strategic and moral motivation for corporate social responsibility," MPRA Paper 20278, University Library of Munich, Germany.
    7. Piecyk, Maja I. & McKinnon, Alan C., 2010. "Forecasting the carbon footprint of road freight transport in 2020," International Journal of Production Economics, Elsevier, vol. 128(1), pages 31-42, November.
    8. Liimatainen, Heikki & Stenholm, Pekka & Tapio, Petri & McKinnon, Alan, 2012. "Energy efficiency practices among road freight hauliers," Energy Policy, Elsevier, vol. 50(C), pages 833-842.
    9. Frambach, Ruud T. & Schillewaert, Niels, 2002. "Organizational innovation adoption: a multi-level framework of determinants and opportunities for future research," Journal of Business Research, Elsevier, vol. 55(2), pages 163-176, February.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Igor Davydenko & Meike Hopman & Ruben Fransen & Jorrit Harmsen, 2022. "Mass-Balance Method for Provision of Net Zero Emission Transport Services," Sustainability, MDPI, vol. 14(10), pages 1-20, May.
    2. Dincbas, Tugba & Ergeneli, Azize & Yigitbasioglu, Hakan, 2021. "Clean technology adoption in the context of climate change: Application in the mineral products industry," Technology in Society, Elsevier, vol. 64(C).
    3. Shi, Yingying & Wei, Zixiang & Shahbaz, Muhammad & Zeng, Yongchao, 2021. "Exploring the dynamics of low-carbon technology diffusion among enterprises: An evolutionary game model on a two-level heterogeneous social network," Energy Economics, Elsevier, vol. 101(C).
    4. Rodrigues Teixeira, Ana Carolina & Machado, Pedro Gerber & Borges, Raquel Rocha & Felipe Brito, Thiago Luis & Moutinho dos Santos, Edmilson & Mouette, Dominique, 2021. "The use of liquefied natural gas as an alternative fuel in freight transport – Evidence from a driver's point of view," Energy Policy, Elsevier, vol. 149(C).
    5. Demeulenaere, Xavier, 2019. "The use of automotive fleets to support the diffusion of Alternative Fuel Vehicles: A Rapid Evidence Assessment of barriers and decision mechanisms," Research in Transportation Economics, Elsevier, vol. 76(C).
    6. Khan, Shakil & Maoh, Hanna, 2022. "Investigating attitudes towards fleet electrification – An exploratory analysis approach," Transportation Research Part A: Policy and Practice, Elsevier, vol. 162(C), pages 188-205.
    7. Alali, Layla & Niesten, Eva & Gagliardi, Dimitri, 2022. "The impact of UK financial incentives on the adoption of electric fleets: The moderation effect of GDP change," Transportation Research Part A: Policy and Practice, Elsevier, vol. 161(C), pages 200-220.
    8. Globisch, Joachim & Dütschke, Elisabeth & Schleich, Joachim, 2018. "Acceptance of electric passenger cars in commercial fleets," Transportation Research Part A: Policy and Practice, Elsevier, vol. 116(C), pages 122-129.
    9. Tanco, Martín & Aresti, Matías & Villalobos, Julio & Moratorio, Diego & Jurburg, Daniel & Holguin-Veras, Jose, 2019. "Assessment of the effectiveness of a fuel additive to reduce fuel consumption of HDVs highlights the importance of verification programs," Energy, Elsevier, vol. 189(C).
    10. Konstantinou, Theodora & Gkritza, Konstantina, 2023. "Are we getting close to truck electrification? U.S. truck fleet managers’ stated intentions to electrify their fleets," Transportation Research Part A: Policy and Practice, Elsevier, vol. 173(C).

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Konstantinou, Theodora & Gkritza, Konstantina, 2023. "Are we getting close to truck electrification? U.S. truck fleet managers’ stated intentions to electrify their fleets," Transportation Research Part A: Policy and Practice, Elsevier, vol. 173(C).
    2. Ediriweera, Amali & Wiewiora, Anna, 2021. "Barriers and enablers of technology adoption in the mining industry," Resources Policy, Elsevier, vol. 73(C).
    3. Sana Akbar Khan, 2017. "Consumer Innovation Adoption Stages and Determinants," Working Papers 03, Department of Management, Università Ca' Foscari Venezia.
    4. Petschnig, Martin & Heidenreich, Sven & Spieth, Patrick, 2014. "Innovative alternatives take action – Investigating determinants of alternative fuel vehicle adoption," Transportation Research Part A: Policy and Practice, Elsevier, vol. 61(C), pages 68-83.
    5. Jingjing Hao & Haoming Shi & Victor Shi & Chenchen Yang, 2020. "Adoption of Automatic Warehousing Systems in Logistics Firms: A Technology–Organization–Environment Framework," Sustainability, MDPI, vol. 12(12), pages 1-14, June.
    6. Zhang, Yong & Yu, Yifeng & Zou, Bai, 2011. "Analyzing public awareness and acceptance of alternative fuel vehicles in China: The case of EV," Energy Policy, Elsevier, vol. 39(11), pages 7015-7024.
    7. Sabi, Humphrey M. & Uzoka, Faith-Michael E. & Langmia, Kehbuma & Njeh, Felix N., 2016. "Conceptualizing a model for adoption of cloud computing in education," International Journal of Information Management, Elsevier, vol. 36(2), pages 183-191.
    8. Hao Zhang & Jie He & Xiaomeng Shi & Qiong Hong & Jie Bao & Shuqi Xue, 2020. "Technology Characteristics, Stakeholder Pressure, Social Influence, and Green Innovation: Empirical Evidence from Chinese Express Companies," Sustainability, MDPI, vol. 12(7), pages 1-19, April.
    9. Humphrey M. Sabi & Faith-Michael E. Uzoka & Kehbuma Langmia & Felix N. Njeh & Clive K. Tsuma, 0. "A cross-country model of contextual factors impacting cloud computing adoption at universities in sub-Saharan Africa," Information Systems Frontiers, Springer, vol. 0, pages 1-24.
    10. Hyo Geun Song & Hyeon Jo, 2023. "Understanding the Continuance Intention of Omnichannel: Combining TAM and TPB," Sustainability, MDPI, vol. 15(4), pages 1-20, February.
    11. Sangho Lee & Cheolho Yoon, 2022. "Factors of the Adoption of O2O Service Platforms: Evidence from Small Businesses in Korea," Sustainability, MDPI, vol. 14(23), pages 1-18, November.
    12. Qianwen Li & Ruyin Long & Hong Chen & Jichao Geng, 2017. "Low Purchase Willingness for Battery Electric Vehicles: Analysis and Simulation Based on the Fault Tree Model," Sustainability, MDPI, vol. 9(5), pages 1-20, May.
    13. Banu Demirel & Ayça Kübra Hızarcı Payne, 2018. "Social Innovation Adoption Behavior: The Case of Zumbara," International Journal of Innovation and Technology Management (IJITM), World Scientific Publishing Co. Pte. Ltd., vol. 15(02), pages 1-19, April.
    14. Leroux, Erick & Pupion, Pierre-Charles, 2018. "Factors of adoption of eco-labelling in hotel industry," Technological Forecasting and Social Change, Elsevier, vol. 129(C), pages 194-209.
    15. Brand, Christian & Anable, Jillian & Tran, Martino, 2013. "Accelerating the transformation to a low carbon passenger transport system: The role of car purchase taxes, feebates, road taxes and scrappage incentives in the UK," Transportation Research Part A: Policy and Practice, Elsevier, vol. 49(C), pages 132-148.
    16. Holden, R. & Xu, B. & Greening, P. & Piecyk, M. & Dadhich, P., 2016. "Towards a common measure of greenhouse gas related logistics activity using data envelopment analysis," Transportation Research Part A: Policy and Practice, Elsevier, vol. 91(C), pages 105-119.
    17. Tussyadiah, Iis, 2020. "A review of research into automation in tourism: Launching the Annals of Tourism Research Curated Collection on Artificial Intelligence and Robotics in Tourism," Annals of Tourism Research, Elsevier, vol. 81(C).
    18. Volkan Ezcan & Jack Steven Goulding, 2022. "Offsite Sustainability—Disentangling the Rhetoric through Informed Mindset Change," Sustainability, MDPI, vol. 14(8), pages 1-27, April.
    19. Alofan, Fahad & Chen, Stephen & Tan, Hao, 2020. "National cultural distance, organizational culture, and adaptation of management innovations in foreign subsidiaries: A fuzzy set analysis of TQM implementation in Saudi Arabia," Journal of Business Research, Elsevier, vol. 109(C), pages 184-199.
    20. Ali Abbas & Sahadah Hj. Abdullah* & Rosli Mohd Saad, 2018. "Affecting Factors to Intentions to Adoption of E-Commerce Technologies in SMEs of Pakistan," The Journal of Social Sciences Research, Academic Research Publishing Group, pages 147-155:4.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:eee:transa:v:80:y:2015:i:c:p:247-262. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Catherine Liu (email available below). General contact details of provider: http://www.elsevier.com/wps/find/journaldescription.cws_home/547/description#description .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.