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Technological opportunism effects on IT adoption, intra-firm diffusion and performance: Evidence from the U.S. and Spain

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  • Lucia-Palacios, Laura
  • Bordonaba-Juste, Victoria
  • Polo-Redondo, Yolanda
  • Grünhagen, Marko

Abstract

The paper pursues a joint analysis of the direct influence of the level of a firm's technology opportunism capability on performance and on the adoption and intra-firm diffusion of Internet-based technologies. The study here examines the mediating effect that intra-firm diffusion exerts on the relationship between capabilities and performance. This study uses the results from a survey of 100 Spanish and 109 American franchise firms. Results indicate that the firm's level technological opportunism influences the adoption and intra-firm diffusion of technology and also has a positive impact on performance. While intra-firm diffusion is a driver of performance, adoption has no influence. Finally the indirect impact of technological opportunism on performance differs across countries. While for American firms, the integration of technologies into activities that related to communication with partners has a positive impact on performance; Spanish managers should focus on the integration of these technologies into back-end functionalities.

Suggested Citation

  • Lucia-Palacios, Laura & Bordonaba-Juste, Victoria & Polo-Redondo, Yolanda & Grünhagen, Marko, 2014. "Technological opportunism effects on IT adoption, intra-firm diffusion and performance: Evidence from the U.S. and Spain," Journal of Business Research, Elsevier, vol. 67(6), pages 1178-1188.
  • Handle: RePEc:eee:jbrese:v:67:y:2014:i:6:p:1178-1188
    DOI: 10.1016/j.jbusres.2013.05.004
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    References listed on IDEAS

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    1. repec:spr:jglont:v:7:y:2017:i:1:d:10.1186_s40497-017-0072-4 is not listed on IDEAS
    2. Hsiao, Shu-Hua, 2014. "PTE, innovation capital and firm value interactions in the biotech medical industry," Journal of Business Research, Elsevier, vol. 67(12), pages 2636-2644.
    3. Kang, Bohyeon & Jindal, Rupinder P., 2015. "Opportunism in buyer–seller relationships: Some unexplored antecedents," Journal of Business Research, Elsevier, vol. 68(3), pages 735-742.

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