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The impact of technology orientation, technology opportunism, and change orientation on the firm operational performance: a moderated-mediation analysis

Author

Listed:
  • Azni Zarina Taha

    (Universiti Malaya
    Advanced Manufacturing and Material Processing Centre (AMMP Centre))

  • Mozard Mohtar

    (Universiti Malaya)

  • Mahfuzur Rahman

    (University of Sharjah)

  • Thamil Maran Periannan

    (Universiti Malaya)

  • Noor Ismawati Jaafar

    (Universiti Malaya
    Universiti Malaya)

  • Tey Lian Seng

    (Universiti Malaya)

Abstract

This study aims to clarify the mediating role of absorptive capacity in the relationship between organizational orientation specifically, technology opportunism and change orientation and operational performance, while also exploring the moderating role of organizational ambidexterity (encompassing exploration and exploitation orientation) on absorptive capacity and organization operational performance. Data were sourced from 265 managers across diverse industries in Malaysia, revealing a statistically significant mediating effect of absorptive capacity on the relationship between organizational orientation and operational performance. Moreover, organizational ambidexterity was found to statistically support the moderating effects on the relationship between absorptive capacity and operational performance. This research examines the interplay between various dimensions of organizational orientation and ambidexterity with respect to absorptive capacity and operational performance, thereby adding valuable insights to the extant literature in the field.

Suggested Citation

  • Azni Zarina Taha & Mozard Mohtar & Mahfuzur Rahman & Thamil Maran Periannan & Noor Ismawati Jaafar & Tey Lian Seng, 2025. "The impact of technology orientation, technology opportunism, and change orientation on the firm operational performance: a moderated-mediation analysis," Operations Management Research, Springer, vol. 18(1), pages 89-110, March.
    • Handle: RePEc:spr:opmare:v:18:y:2025:i:1:d:10.1007_s12063-025-00543-2
    DOI: 10.1007/s12063-025-00543-2
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