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The Impact of Organizational Orientations on Medium and Small Firm Performance: A Resource‐Based Perspective

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  • Subhash C. Lonial
  • Robert E. Carter

Abstract

Recent studies suggest that market, entrepreneurial, and learning orientations individually improve firm performance. In this study, we suggest that each of the orientations can enhance company success, but the potential of each orientation should not be viewed in isolation. Instead, we draw on the resource‐based view of the firm, looking at these three orientations as capabilities of small and medium‐sized enterprises (SMEs). The analysis was carried out on a sample of 164 SMEs. The results indicate that market, entrepreneurial, and learning orientations jointly give rise to positional advantage, which, in turn, is positively related to the performance of the firm.

Suggested Citation

  • Subhash C. Lonial & Robert E. Carter, 2015. "The Impact of Organizational Orientations on Medium and Small Firm Performance: A Resource‐Based Perspective," Journal of Small Business Management, Taylor & Francis Journals, vol. 53(1), pages 94-113, January.
    • Handle: RePEc:taf:ujbmxx:v:53:y:2015:i:1:p:94-113
    DOI: 10.1111/jsbm.12054
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    Cited by:

    1. Zhenia Tahmasebinia & Aliakbar Jokar & Amir Mohebi & Sogand Fardmehregan & Mehdi Beigi & Foozhan Tahmasebinia, 2022. "A Study on the Impact of Market and Strategic Orientations on Business Performance by Emphasizing the Role of Innovation as a Mediator," Business Management and Strategy, Macrothink Institute, vol. 13(2), pages 67-84, December.
    2. Lobo Carla Azevedo & Fernandes Cristina & Ferreira João & Veiga Pedro M. & Gerschewski Stephan, 2023. "The Determinants of International Performance for Family Firms: Understanding the Effects of Resources, Capabilities, and Market Orientation," Entrepreneurship Research Journal, De Gruyter, vol. 13(3), pages 773-811, July.
    3. Graham Barrington, 2022. "A Decade of Talent Management Practices in Small and Medium Sized Enterprises, A Systematic Review of a Developing Field," Studia Universitatis Babeș-Bolyai Oeconomica, Sciendo, vol. 67(3), pages 53-70, December.

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