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Assessing the Influence of the Physical Sports Facility on Customer Satisfaction within the Context of the Service Experience

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  • Greenwell, T. Christopher
  • Fink, Janet S.
  • Pastore, Donna L.

Abstract

It can be argued that customer satisfaction is at the centre of the marketing concept, and strategic planning of physical facilities has been found to influence consumer satisfaction. Considering the spectator sport industry has experienced a tremendous boom in the building of facilities, a better understanding of how facilities influence customers is warranted. A sample of 218 minor league ice hockey spectators was used to investigate the influence of individual physical facility elements on customer satisfaction, and to investigate the influence of the physical facility relative to other targets of quality, namely the core product and service personnel. Multiple regression analysis revealed that facility elements together predicted customer satisfaction (R2 = 0.183, adjusted R2 = 0.162), but that the attributes of the facility had little impact individually. Hierarchical regression analysis revealed that both perceptions of service personnel and of the physical facility contributed to customer satisfaction over and above the impact of customers' perceptions of the core product. Based on these results, it is argued that managers must address the physical facility in combination with other targets of quality to improve spectators' levels of customer satisfaction.

Suggested Citation

  • Greenwell, T. Christopher & Fink, Janet S. & Pastore, Donna L., 2002. "Assessing the Influence of the Physical Sports Facility on Customer Satisfaction within the Context of the Service Experience," Sport Management Review, Elsevier, vol. 5(2), pages 129-148, November.
  • Handle: RePEc:eee:spomar:v:5:y:2002:i:2:p:129-148
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    References listed on IDEAS

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    2. Basiony, Abd Elazim & abd alla, Ghada & shaker El Sayed, Alaa, 2014. "Evaluating Tourism Service Quality Provided to the European Tourist “Applied on the British tourist"," MPRA Paper 57164, University Library of Munich, Germany, revised 2014.
    3. repec:eee:spomar:v:20:y:2017:i:5:p:427-442 is not listed on IDEAS
    4. Byon, Kevin K. & Zhang, James J. & Connaughton, Daniel P., 2010. "Dimensions of general market demand associated with professional team sports: Development of a scale," Sport Management Review, Elsevier, vol. 13(2), pages 142-157, May.
    5. repec:eee:jobhdp:v:144:y:2018:i:c:p:97-111 is not listed on IDEAS
    6. Martinez Caro, Laura & Martinez Garcia, Jose Antonio, 2007. "Cognitive-affective model of consumer satisfaction. An exploratory study within the framework of a sporting event," Journal of Business Research, Elsevier, vol. 60(2), pages 108-114, February.
    7. Calabuig Moreno, Ferran & Crespo Hervás, Josep & Mundina Gómez, Javier, 2012. "Efecto del coste percibido, la calidad de servicio y la satisfacción sobre las intenciones futuras del espectador/Effect of Perceived Cost, Service Quality and Satisfaction on Future Intentions of Spe," Estudios de Economía Aplicada, Estudios de Economía Aplicada, vol. 30, pages 619-636, Agosto.
    8. repec:eee:touman:v:55:y:2016:i:c:p:160-172 is not listed on IDEAS
    9. Azam Haghkhah Author_Email: & Mehdi Nosratpour & Alireza Ebrahimpour & Professor Abu Bakar Abd Hamid, 2011. "The Impact Of Service Quality On Tourism Industry," 2nd International Conference on Business and Economic Research (2nd ICBER 2011) Proceeding 2011-325, Conference Master Resources.
    10. Peric, Marko, 2015. "Managing Sports Experiences In The Context Of Tourism," UTMS Journal of Economics, University of Tourism and Management, Skopje, Macedonia, vol. 6(1), pages 85-97.
    11. Funk, Daniel C., 2017. "Introducing a Sport Experience Design (SX) framework for sport consumer behaviour research," Sport Management Review, Elsevier, vol. 20(2), pages 145-158.
    12. Theodorakis, Nicholas D. & Alexandris, Kostas & Tsigilis, Nikolaos & Karvounis, Serafim, 2013. "Predicting spectators’ behavioural intentions in professional football: The role of satisfaction and service quality," Sport Management Review, Elsevier, vol. 16(1), pages 85-96.
    13. repec:eee:joreco:v:31:y:2016:i:c:p:217-227 is not listed on IDEAS
    14. Howat, Gary & Assaker, Guy, 2016. "Outcome quality in participant sport and recreation service quality models: Empirical results from public aquatic centres in Australia," Sport Management Review, Elsevier, vol. 19(5), pages 520-535.
    15. repec:eee:joreco:v:21:y:2014:i:2:p:108-117 is not listed on IDEAS
    16. Yoshida, Masayuki & James, Jeffrey D. & Cronin, J. Joseph, 2013. "Sport event innovativeness: Conceptualization, measurement, and its impact on consumer behavior," Sport Management Review, Elsevier, vol. 16(1), pages 68-84.
    17. Calabuig Moreno, Ferran & Prado-Gascó, Vicente & Crespo Hervás, Josep & Núñez-Pomar, Juan & Añó Sanz, Vicente, 2015. "Spectator emotions: Effects on quality, satisfaction, value, and future intentions," Journal of Business Research, Elsevier, vol. 68(7), pages 1445-1449.

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