IDEAS home Printed from https://ideas.repec.org/a/eee/spomar/v23y2020i5p952-963.html
   My bibliography  Save this article

Predicting adventure seeking of young adults: The role of risk, innovativeness and status consumption

Author

Listed:
  • Keane, Matthew
  • Eastman, Jacqueline K.
  • Iyer, Rajesh

Abstract

Extreme sports continue to grow and attract young adults. Research is needed to better understand what motivates athletes to participate in the adventure seeking of extreme sports beyond the need for thrills. The results of a survey utilizing a sample of young educated adults, those more likely to be able to fund adventure seeking, finds that those who are more innovative in the domain of extreme sports and who are less risk averse are more likely to participate in adventure seeking activities. The motivation to consume for status plays a key mediating role between innovativeness, risk aversion, and adventure seeking which suggests that status consumption is a vital individual difference variable in understanding and reaching the adventure seeking young adult. Furthermore, there is no difference by gender in the model tested. The implications for sport marketing managers and future research are discussed.

Suggested Citation

  • Keane, Matthew & Eastman, Jacqueline K. & Iyer, Rajesh, 2020. "Predicting adventure seeking of young adults: The role of risk, innovativeness and status consumption," Sport Management Review, Elsevier, vol. 23(5), pages 952-963.
    • Handle: RePEc:eee:spomar:v:23:y:2020:i:5:p:952-963
    DOI: 10.1016/j.smr.2019.12.009
    as

    Download full text from publisher

    File URL: http://www.sciencedirect.com/science/article/pii/S1441352319303092
    Download Restriction: Full text for ScienceDirect subscribers only
    File URL: https://libkey.io/10.1016/j.smr.2019.12.009?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Buckley, Ralf, 2012. "Rush as a key motivation in skilled adventure tourism: Resolving the risk recreation paradox," Tourism Management, Elsevier, vol. 33(4), pages 961-970.
    2. Rajesh Iyer & James A. Muncy, 2016. "Attitude toward Consumption and Subjective Well-Being," Journal of Consumer Affairs, Wiley Blackwell, vol. 50(1), pages 48-67, March.
    3. Midgley, David F & Dowling, Grahame R, 1978. "Innovativeness: The Concept and Its Measurement," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 4(4), pages 229-242, March.
    4. Dittmar, Helga, 1994. "Material possessions as stereotypes: Material images of different socio-economic groups," Journal of Economic Psychology, Elsevier, vol. 15(4), pages 561-585, December.
    5. Steenkamp, Jan-Benedict E M & Baumgartner, Hans, 1992. "The Role of Optimum Stimulation Level in Exploratory Consumer Behavior," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 19(3), pages 434-448, December.
    6. Venkatraman, Meera P. & Price, Linda L., 1990. "Differentiating between cognitive and sensory innovativeness : Concepts, measurement, and implications," Journal of Business Research, Elsevier, vol. 20(4), pages 293-315, June.
    7. Scarpi, Daniele & Pizzi, Gabriele & Raggiotto, Francesco & Mason, Michela, 2018. "A qualitative comparative analysis (QCA) of satisfaction toward extreme sporting Events," Australasian marketing journal, Elsevier, vol. 26(4), pages 358-368.
    8. Raggiotto, Francesco & Scarpi, Daniele, 2020. "Living on the edge: Psychological drivers of athletes’ intention to re-patronage extreme sporting events," Sport Management Review, Elsevier, vol. 23(2), pages 229-241.
    9. Shoham, Aviv & Rose, Gregory M. & Kahle, Lynn R., 2000. "Practitioners of Risky Sports: A Quantitative Examination," Journal of Business Research, Elsevier, vol. 47(3), pages 237-251, March.
    10. Raggiotto, Francesco & Scarpi, Daniele & Mason, Michela C., 2019. "Faster! More! Better! Drivers of upgrading among participants in extreme sports events," Journal of Business Research, Elsevier, vol. 102(C), pages 1-11.
    11. H. Leibenstein, 1950. "Bandwagon, Snob, and Veblen Effects in the Theory of Consumers' Demand," The Quarterly Journal of Economics, President and Fellows of Harvard College, vol. 64(2), pages 183-207.
    12. Martin Schreier & Stefan Oberhauser & Reinhard Prügl, 2007. "Lead users and the adoption and diffusion of new products: Insights from two extreme sports communities," Marketing Letters, Springer, vol. 18(1), pages 15-30, June.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Bartels, Jos & Reinders, Machiel J., 2011. "Consumer innovativeness and its correlates: A propositional inventory for future research," Journal of Business Research, Elsevier, vol. 64(6), pages 601-609, June.
    2. Roland Helm & Sebastian Landschulze, 2009. "Optimal stimulation level theory, exploratory consumer behaviour and product adoption: an analysis of underlying structures across product categories," Review of Managerial Science, Springer, vol. 3(1), pages 41-73, March.
    3. Raggiotto, Francesco & Scarpi, Daniele, 2020. "Living on the edge: Psychological drivers of athletes’ intention to re-patronage extreme sporting events," Sport Management Review, Elsevier, vol. 23(2), pages 229-241.
    4. Heidenreich, Sven & Kraemer, Tobias, 2015. "Passive innovation resistance: The curse of innovation? Investigating consequences for innovative consumer behavior," Journal of Economic Psychology, Elsevier, vol. 51(C), pages 134-151.
    5. B. Vandecasteele & M. Geuens, 2008. "Motivated Consumer Innovativeness: Concept and Measurement," Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium 08/532, Ghent University, Faculty of Economics and Business Administration.
    6. Catherine Viot & Caroline Bayart & Agnes Lancini, 2017. "The Consumer Intention to Adopt Smart Connected-Products: Does the Category Matter?," Post-Print hal-01991186, HAL.
    7. Lalicic, Lidija & Dickinger, Astrid, 2019. "An assessment of user-driven innovativeness in a mobile computing travel platform," Technological Forecasting and Social Change, Elsevier, vol. 144(C), pages 233-241.
    8. Afzaal Ali & Guo Xiaoling & Adnan Ali & Mehkar Sherwani & Farhan Muhammad Muneeb, 2019. "Customer motivations for sustainable consumption: Investigating the drivers of purchase behavior for a green‐luxury car," Business Strategy and the Environment, Wiley Blackwell, vol. 28(5), pages 833-846, July.
    9. Konuş, Umut & Verhoef, Peter C. & Neslin, Scott A., 2008. "Multichannel Shopper Segments and Their Covariates," Journal of Retailing, Elsevier, vol. 84(4), pages 398-413.
    10. Heewon Chae & Jaeyong Song & Donald Lange, 2021. "Basking in reflected glory: Reverse status transfer from foreign to home markets," Strategic Management Journal, Wiley Blackwell, vol. 42(4), pages 802-832, April.
    11. Andreas Strebinger & Horst Treiblmaier, 2022. "Profiling early adopters of blockchain-based hotel booking applications: demographic, psychographic, and service-related factors," Information Technology & Tourism, Springer, vol. 24(1), pages 1-30, March.
    12. Frambach, Ruud T. & Schillewaert, Niels, 2002. "Organizational innovation adoption: a multi-level framework of determinants and opportunities for future research," Journal of Business Research, Elsevier, vol. 55(2), pages 163-176, February.
    13. Hoffmann, Arvid O.I. & Broekhuizen, Thijs L.J., 2010. "Understanding investors' decisions to purchase innovative products: Drivers of adoption timing and range," International Journal of Research in Marketing, Elsevier, vol. 27(4), pages 342-355.
    14. Jahanmir, Sara F. & Cavadas, Joana, 2018. "Factors affecting late adoption of digital innovations," Journal of Business Research, Elsevier, vol. 88(C), pages 337-343.
    15. Avornyo, Philip & Fang, Jiaming & Antwi, Collins Opoku & Aboagye, Michael Osei & Boadi, Evans Asante, 2019. "Are customers still with us? The influence of optimum stimulation level and IT-specific traits on mobile banking discontinuous usage intentions," Journal of Retailing and Consumer Services, Elsevier, vol. 47(C), pages 348-360.
    16. Kim, Jiyeon & Forsythe, Sandra, 2008. "Adoption of Virtual Try-on technology for online apparel shopping," Journal of Interactive Marketing, Elsevier, vol. 22(2), pages 45-59.
    17. Meenakshi Handa & Nirupma Gupta, 2009. "Gender Influence on the Innovativeness of Young Urban Indian Online Shoppers," Vision, , vol. 13(2), pages 25-32, April.
    18. Raggiotto, Francesco & Scarpi, Daniele & Mason, Michela C., 2019. "Faster! More! Better! Drivers of upgrading among participants in extreme sports events," Journal of Business Research, Elsevier, vol. 102(C), pages 1-11.
    19. Giddy Julia K., 2018. "Adventure Tourism Motivations: A push and pull factor approach," Bulletin of Geography. Socio-economic Series, Sciendo, vol. 42(42), pages 47-58, December.
    20. Stępień Beata, 2018. "Snobbish Bandwagoners: Ambiguity of Luxury Goods’ Perception," Journal of Management and Business Administration. Central Europe, Sciendo, vol. 26(1), pages 79-99, March.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:eee:spomar:v:23:y:2020:i:5:p:952-963. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Catherine Liu (email available below). General contact details of provider: http://www.elsevier.com/wps/find/journaldescription.cws_home/716936/description#description .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.