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The LGBT advantage: Examining the relationship among sexual orientation diversity, diversity strategy, and performance


  • Cunningham, George B.


The purpose of this study was to examine the relationships among sexual orientation diversity, diversity strategy, and organizational performance. Data were gathered from 780 senior-level athletic administrators in 239 organizations. Moderated regression analysis indicated that, while main effects were not observed, there was a significant sexual orientation diversity×proactive diversity strategy interaction. Organizations with high sexual orientation diversity and that followed a strong proactive diversity strategy outperformed their peers in objective measures of performance. Results are discussed in terms of contributions, implications, and future directions.

Suggested Citation

  • Cunningham, George B., 2011. "The LGBT advantage: Examining the relationship among sexual orientation diversity, diversity strategy, and performance," Sport Management Review, Elsevier, vol. 14(4), pages 453-461.
  • Handle: RePEc:eee:spomar:v:14:y:2011:i:4:p:453-461
    DOI: 10.1016/j.smr.2010.11.003

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    References listed on IDEAS

    1. Anderson, Eric D., 2009. "The Maintenance of Masculinity Among the Stakeholders of Sport," Sport Management Review, Elsevier, vol. 12(1), pages 3-14, February.
    2. Fink, Janet S. & Pastore, Donna L. & Riemer, Harold A., 2003. "Managing Employee Diversity: Perceived Practices and Organisational Outcomes in NCAA Division III Athletic Departments," Sport Management Review, Elsevier, vol. 6(2), pages 147-168, November.
    3. van Knippenberg, D.L. & Haslam, S.A. & Platow, M.J., 2007. "Unity through Diversity: Value-in-Diversity Beliefs, Work Group Diversity, and Group Identification," ERIM Report Series Research in Management ERS-2007-068-ORG, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
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    Cited by:

    1. Sindung Haryanto, 2016. "Muslim Students and Attitudes toward Gay Men," Asian Journal of Social Sciences and Management Studies, Asian Online Journal Publishing Group, vol. 3(4), pages 256-265.
    2. Burton, Laura J., 2015. "Underrepresentation of women in sport leadership: A review of research," Sport Management Review, Elsevier, vol. 18(2), pages 155-165.
    3. repec:eee:spomar:v:20:y:2017:i:3:p:252-260 is not listed on IDEAS

    More about this item


    Diversity; Sexual orientation; Performance;


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