Coherent identities and roles? Hybrid professional managers’ prioritizing of coexisting institutional logics in differing contexts

This article explores how hybrid professional managers relate to coexisting institutional logics in their everyday work. It examines coherence between the logic that informs managers’ identity and that prioritized in their role. By comparing interview data from managers in two settings, a faith-based hospital and a religious organization, this article analyses primary and secondary identities and roles. Findings show that experiences of coexisting logics differ according to the organizational context. Hospital managers identify with a managerial logic in both their identity and role. A professional logic informs church managers’ identity, yet they prioritize a managerial logic in their role. The article proposes a model that links hybrid professional managers’ identities and roles with a framework of coexisting logics proposed earlier.