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Creating opportunities for institutional entrepreneurship: The Colonel and the Cup in English County Cricket


  • Wright, April L.
  • Zammuto, Raymond F.


This paper examines how actors within a mature cultural field use their field positions to create opportunities for institutional entrepreneurship. Our analysis of the product innovation of a Knock-Out Cup in English County Cricket between the 1930s and 1960s shows that when the economic viability of a mature cultural field is threatened, actors learn to recursively create market and political opportunities for institutional entrepreneurship by deploying the resources of their field positions in tactics targeted at shifting product category boundaries. We find that ‘lone hero’ institutional entrepreneurs who experience failure from working in relative isolation learn to acquire new resources and deploy them in new tactics leading to a more collective approach, which is necessary for disrupting the institutional gatekeeping work that maintains a mature cultural field.

Suggested Citation

  • Wright, April L. & Zammuto, Raymond F., 2013. "Creating opportunities for institutional entrepreneurship: The Colonel and the Cup in English County Cricket," Journal of Business Venturing, Elsevier, vol. 28(1), pages 51-68.
  • Handle: RePEc:eee:jbvent:v:28:y:2013:i:1:p:51-68
    DOI: 10.1016/j.jbusvent.2011.11.005

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    References listed on IDEAS

    1. Ronstadt, Robert, 1988. "The Corridor Principle," Journal of Business Venturing, Elsevier, vol. 3(1), pages 31-40.
    2. Ardichvili, Alexander & Cardozo, Richard & Ray, Sourav, 2003. "A theory of entrepreneurial opportunity identification and development," Journal of Business Venturing, Elsevier, vol. 18(1), pages 105-123, January.
    3. Israel M. Kirzner, 1997. "Entrepreneurial Discovery and the Competitive Market Process: An Austrian Approach," Journal of Economic Literature, American Economic Association, vol. 35(1), pages 60-85, March.
    4. Ted Baker & Eric Gedajlovic & Michael Lubatkin, 2005. "A framework for comparing entrepreneurship processes across nations," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 36(5), pages 492-504, September.
    5. Mair, Johanna & Marti, Ignasi, 2009. "Entrepreneurship in and around institutional voids: A case study from Bangladesh," Journal of Business Venturing, Elsevier, vol. 24(5), pages 419-435, September.
    6. Richard A. Peterson, 2005. "In Search of Authenticity," Journal of Management Studies, Wiley Blackwell, vol. 42(5), pages 1083-1098, July.
    7. Sarason, Yolanda & Dean, Tom & Dillard, Jesse F., 2006. "Entrepreneurship as the nexus of individual and opportunity: A structuration view," Journal of Business Venturing, Elsevier, vol. 21(3), pages 286-305, May.
    8. Raghu Garud, 2008. "Conferences as Venues for the Configuration of Emerging Organizational Fields: The Case of Cochlear Implants," Journal of Management Studies, Wiley Blackwell, vol. 45(6), pages 1061-1088, September.
    9. Candace Jones & N. Anand & Josè Luis Alvarez, 2005. "Manufactured Authenticity and Creative Voice in Cultural Industries," Journal of Management Studies, Wiley Blackwell, vol. 42(5), pages 893-899, July.
    10. Mary Ann Glynn & Michael Lounsbury, 2005. "From the Critics' Corner: Logic Blending, Discursive Change and Authenticity in a Cultural Production System," Journal of Management Studies, Wiley Blackwell, vol. 42(5), pages 1031-1055, July.
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    Cited by:

    1. José Carlos Pinho, 2017. "Institutional theory and global entrepreneurship: exploring differences between factor- versus innovation-driven countries," Journal of International Entrepreneurship, Springer, vol. 15(1), pages 56-84, March.
    2. repec:eee:jbvent:v:32:y:2017:i:4:p:355-370 is not listed on IDEAS
    3. Alvarez, Sharon A. & Young, Susan L. & Woolley, Jennifer L., 2015. "Opportunities and institutions: A co-creation story of the king crab industry," Journal of Business Venturing, Elsevier, vol. 30(1), pages 95-112.


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