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Creating opportunities for institutional entrepreneurship: The Colonel and the Cup in English County Cricket

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  • Wright, April L.
  • Zammuto, Raymond F.

Abstract

This paper examines how actors within a mature cultural field use their field positions to create opportunities for institutional entrepreneurship. Our analysis of the product innovation of a Knock-Out Cup in English County Cricket between the 1930s and 1960s shows that when the economic viability of a mature cultural field is threatened, actors learn to recursively create market and political opportunities for institutional entrepreneurship by deploying the resources of their field positions in tactics targeted at shifting product category boundaries. We find that ‘lone hero’ institutional entrepreneurs who experience failure from working in relative isolation learn to acquire new resources and deploy them in new tactics leading to a more collective approach, which is necessary for disrupting the institutional gatekeeping work that maintains a mature cultural field.

Suggested Citation

  • Wright, April L. & Zammuto, Raymond F., 2013. "Creating opportunities for institutional entrepreneurship: The Colonel and the Cup in English County Cricket," Journal of Business Venturing, Elsevier, vol. 28(1), pages 51-68.
    • Handle: RePEc:eee:jbvent:v:28:y:2013:i:1:p:51-68
    DOI: 10.1016/j.jbusvent.2011.11.005
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    3. Castillo-Vergara, Mauricio & Álvarez-Marín, Alejandro & Alfaro-Castillo, Mauricio & Sánchez Henríquez, Jorge & Pizarro Quezada, Ignacio, 2018. "Factores clave en el desarrollo de la capacidad emprendedora de estudiantes universitarios || Key Factors in the Development of Entrepreneurial Capacity of University Students," Revista de Métodos Cuantitativos para la Economía y la Empresa = Journal of Quantitative Methods for Economics and Business Administration, Universidad Pablo de Olavide, Department of Quantitative Methods for Economics and Business Administration, vol. 25(1), pages 111-129, Junio.
    4. José Carlos Pinho, 2017. "Institutional theory and global entrepreneurship: exploring differences between factor- versus innovation-driven countries," Journal of International Entrepreneurship, Springer, vol. 15(1), pages 56-84, March.
    5. Sherer, Peter D., 2017. "When is it time to stop doing the same old thing? How institutional and organizational entrepreneurs changed Major League Baseball," Journal of Business Venturing, Elsevier, vol. 32(4), pages 355-370.
    6. Frolov, Daniil, 2018. "От Институтов К Экститутам И Далее - К Теории Институциональных Аномалий [From Institutions to Extitutions to the Theory of Institutional Anomalies]," MPRA Paper 90286, University Library of Munich, Germany.
    7. Giovanni Radaelli & Claudio Dell’Era & Federico Frattini & Antonio Messeni Petruzzelli, 2018. "Entrepreneurship and Human Capital in Professional Sport: A Longitudinal Analysis of the Italian Soccer League," Entrepreneurship Theory and Practice, , vol. 42(1), pages 70-93, January.
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    9. Branzei, Oana & Parker, Simon C. & Moroz, Peter W. & Gamble, Edward, 2018. "Going pro-social: Extending the individual-venture nexus to the collective level," Journal of Business Venturing, Elsevier, vol. 33(5), pages 551-565.

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