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Bridging Institutional Entrepreneurship and the Creation of New Organizational Forms: A Multilevel Model


  • Paul Tracey

    () (Judge Business School, University of Cambridge, Cambridge CB2 1AG, United Kingdom)

  • Nelson Phillips

    () (Imperial College Business School, Imperial College London, South Kensington Campus, London SW7 2AZ, United Kingdom)

  • Owen Jarvis

    () (The Aspire Foundation, London EC1V 1NQ, United Kingdom)


The question of how new organizational forms are created remains an unsolved problem in new institutional theory. We argue that one important way that new organizational forms emerge is through a process of bridging institutional entrepreneurship , which involves an institutional entrepreneur combining aspects of established institutional logics to create a new type of organization underpinned by a new, hybrid logic. Building on an in-depth case study of a social enterprise in the United Kingdom, we present a model of the institutional work required for this type of institutional entrepreneurship. The model highlights the multilevel nature of bridging institutional entrepreneurship, showing that it entails institutional work at the micro-, meso-, and macrolevels. The study contributes to the literature by examining an important way that institutional entrepreneurs create new organizational forms; shedding light on the relationship between individual, organizational, and societal level institutional processes; and exploring the relationship between entrepreneurship and institutional entrepreneurship.

Suggested Citation

  • Paul Tracey & Nelson Phillips & Owen Jarvis, 2011. "Bridging Institutional Entrepreneurship and the Creation of New Organizational Forms: A Multilevel Model," Organization Science, INFORMS, vol. 22(1), pages 60-80, February.
  • Handle: RePEc:inm:ororsc:v:22:y:2011:i:1:p:60-80
    DOI: 10.1287/orsc.1090.0522

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    References listed on IDEAS

    1. Raghu Garud & Michael A. Rappa, 1994. "A Socio-Cognitive Model of Technology Evolution: The Case of Cochlear Implants," Organization Science, INFORMS, vol. 5(3), pages 344-362, August.
    2. Royston Greenwood & Amalia Magán Díaz & Stan Xiao Li & José Céspedes Lorente, 2010. "The Multiplicity of Institutional Logics and the Heterogeneity of Organizational Responses," Organization Science, INFORMS, vol. 21(2), pages 521-539, April.
    3. Gary L. Lilien & Eunsang Yoon, 1990. "The Timing of Competitive Market Entry: An Exploratory Study of New Industrial Products," Management Science, INFORMS, vol. 36(5), pages 568-585, May.
    4. Rodolphe Durand & Hayagreeva Rao & Philippe Monin, 2005. "Border Crossing: Bricolage and the Erosion of Categorical Boundaries in French Gastronomy," Post-Print hal-00457938, HAL.
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