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Ecological community logics, identifiable business ownership, and green innovation as a company response

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  • Bammens, Yannick
  • Hünermund, Paul

Abstract

We investigate which companies are more inclined to respond with green innovation to ecological community logics. We propose that the noneconomic utility of doing so – in the form of personal reputation gains for business owners – is greater when owner identifiability is higher, and that owner identifiability therefore intensifies the effect of normative ecological community pressures on firm-level green innovation. Our hypotheses are tested on a sample of over 2800 German firms using instrumental variable regression analyses and we find empirical support for our ideas. This study advances the institutional sustainability literature by explaining how community- and firm-level attributes interact to account for heterogeneity in firms' green innovation activities.

Suggested Citation

  • Bammens, Yannick & Hünermund, Paul, 2023. "Ecological community logics, identifiable business ownership, and green innovation as a company response," Research Policy, Elsevier, vol. 52(8).
    • Handle: RePEc:eee:respol:v:52:y:2023:i:8:s0048733323001105
    DOI: 10.1016/j.respol.2023.104826
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    Keywords

    Institutional logics; Community; Ecological sustainability; Innovation; Eco-innovation; Business ownership;
    All these keywords.

    JEL classification:

    • M14 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Corporate Culture; Diversity; Social Responsibility
    • O31 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Innovation and Invention: Processes and Incentives
    • O32 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Management of Technological Innovation and R&D
    • Q55 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Environmental Economics - - - Environmental Economics: Technological Innovation
    • Q56 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Environmental Economics - - - Environment and Development; Environment and Trade; Sustainability; Environmental Accounts and Accounting; Environmental Equity; Population Growth

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