Overcoming the barriers to the market performance of green consumer goods
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- Liobikienė, Genovaitė & Mandravickaitė, Justina & Bernatonienė, Jurga, 2016. "Theory of planned behavior approach to understand the green purchasing behavior in the EU: A cross-cultural study," Ecological Economics, Elsevier, vol. 125(C), pages 38-46.
More about this item
KeywordsGreen consumer products; Observational learning; Environmental policy; Financial incentives; Informational campaigns;
- Q2 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Renewable Resources and Conservation
- Q5 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Environmental Economics
- L1 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance
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