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Factors that influence Chinese automotive suppliers’ mass customization capabilities

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  • Liao, Kun
  • Deng, Xiaodong
  • Marsillac, Erika

Abstract

China is one of the largest and most rapidly growing automotive markets in the world. In such a dynamic environment, mass customization (MC) is considered crucial to developing and maintaining the competitiveness of automotive suppliers. Literature has suggested that the MC capability of a firm can be achieved by systematically (1) coordinating suppliers, (2) implementing modularity-based manufacturing practices, and (3) postponing key production steps that determine specialized product features and performance. However, since research has also indicated that the Chinese manufacturing context differs substantially from others around the world; it is unclear if these same MC practices are as applicable for Chinese automotive suppliers.

Suggested Citation

  • Liao, Kun & Deng, Xiaodong & Marsillac, Erika, 2013. "Factors that influence Chinese automotive suppliers’ mass customization capabilities," International Journal of Production Economics, Elsevier, vol. 146(1), pages 25-36.
    • Handle: RePEc:eee:proeco:v:146:y:2013:i:1:p:25-36
    DOI: 10.1016/j.ijpe.2013.01.014
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    4. Harkonen, Janne & Haapasalo, Harri & Hanninen, Kai, 2015. "Productisation: A review and research agenda," International Journal of Production Economics, Elsevier, vol. 164(C), pages 65-82.
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