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Supply chain strategy in the fashion industry: Developing a portfolio model depending on product, retail channel and brand

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  • Brun, Alessandro
  • Castelli, Cecilia

Abstract

The paper presents the results of a research project focused on supply chain (SC) strategy in the fashion/apparel industry ongoing at Politecnico di Milano, aiming at assessing the relevance of Supply Chain Management (SCM) approach in a context, i.e. fashion, where operations and manufacturing seem to be considered as ancillary to marketing and communications activities. Relying on theoretical developments and empirical case studies, the authors propose a model, the "segmentation tree" model, for adopting a focused approach to SCM resulting in a SC strategy segmentation based on three drivers, namely product, brand and retail channel.

Suggested Citation

  • Brun, Alessandro & Castelli, Cecilia, 2008. "Supply chain strategy in the fashion industry: Developing a portfolio model depending on product, retail channel and brand," International Journal of Production Economics, Elsevier, vol. 116(2), pages 169-181, December.
  • Handle: RePEc:eee:proeco:v:116:y:2008:i:2:p:169-181
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    References listed on IDEAS

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    9. Brun, Alessandro & Caniato, Federico & Caridi, Maria & Castelli, Cecilia & Miragliotta, Giovanni & Ronchi, Stefano & Sianesi, Andrea & Spina, Gianluca, 2008. "Logistics and supply chain management in luxury fashion retail: Empirical investigation of Italian firms," International Journal of Production Economics, Elsevier, vol. 114(2), pages 554-570, August.
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    Cited by:

    1. Liao, Kun & Deng, Xiaodong & Marsillac, Erika, 2013. "Factors that influence Chinese automotive suppliers’ mass customization capabilities," International Journal of Production Economics, Elsevier, vol. 146(1), pages 25-36.
    2. Rina Tanaka & Aya Ishigaki & Tomomichi Suzuki & Masato Hamada & Wataru Kawai, 2019. "Data Analysis of Shipment for Textiles and Apparel from Logistics Warehouse to Store Considering Disposal Risk," Sustainability, MDPI, Open Access Journal, vol. 11(1), pages 1-14, January.
    3. Ye, Nicole Ying & Lau, Kwok Hung, 2014. "Managing Demand and Supply Networks of the Chinese Fashion Apparel Industry under the Complexity of the New Economy Transition," Chapters from the Proceedings of the Hamburg International Conference of Logistics (HICL), in: Blecker, Thorsten & Kersten, Wolfgang & Ringle, Christian M. (ed.), Innovative Methods in Logistics and Supply Chain Management: Current Issues and Emerging Practices. Proceedings of the Hamburg International Conferenc, volume 19, pages 49-84, Hamburg University of Technology (TUHH), Institute of Business Logistics and General Management.
    4. Lin, Yichen & Wang, Yichuan & Yu, Chiahui, 2010. "Investigating the drivers of the innovation in channel integration and supply chain performance: A strategy orientated perspective," International Journal of Production Economics, Elsevier, vol. 127(2), pages 320-332, October.
    5. Pamela K. Robinson & Linda Hsieh, 2016. "Reshoring: a strategic renewal of luxury clothing supply chains," Operations Management Research, Springer, vol. 9(3), pages 89-101, December.
    6. Nascimento, Daniela B. & Neiva de Figueiredo, J. & Mayerle, S.F. & Nascimento, P.R. & Casali, R.M., 2010. "A state-space solution search method for apparel industry spreading and cutting," International Journal of Production Economics, Elsevier, vol. 128(1), pages 379-392, November.
    7. Baker, Jeff & Ashill, Nick & Amer, Noha & Diab, Ekram, 2018. "The internet dilemma: An exploratory study of luxury firms’ usage of internet-based technologies," Journal of Retailing and Consumer Services, Elsevier, vol. 41(C), pages 37-47.
    8. Miao Miao, 2017. "The Process of Retail Internationalization in the Chinese Market: A Case of Japanese Fashion Company," International Journal of Marketing Studies, Canadian Center of Science and Education, vol. 9(5), pages 95-107, October.
    9. Macchion, Laura & Moretto, Antonella & Caniato, Federico & Caridi, Maria & Danese, Pamela & Vinelli, Andrea, 2015. "Production and supply network strategies within the fashion industry," International Journal of Production Economics, Elsevier, vol. 163(C), pages 173-188.
    10. Green, Kenneth W. & Inman, R.Anthony & Birou, Laura M. & Whitten, Dwayne, 2014. "Total JIT (T-JIT) and its impact on supply chain competency and organizational performance," International Journal of Production Economics, Elsevier, vol. 147(PA), pages 125-135.
    11. Perez-Franco, R. & Phadnis, S. & Caplice, C. & Sheffi, Y., 2016. "Rethinking supply chain strategy as a conceptual system," International Journal of Production Economics, Elsevier, vol. 182(C), pages 384-396.
    12. Caniato, Federico & Caridi, Maria & Castelli, Cecilia & Golini, Ruggero, 2011. "Supply chain management in the luxury industry: A first classification of companies and their strategies," International Journal of Production Economics, Elsevier, vol. 133(2), pages 622-633, October.
    13. Roh, James & Hong, Paul & Min, Hokey, 2014. "Implementation of a responsive supply chain strategy in global complexity: The case of manufacturing firms," International Journal of Production Economics, Elsevier, vol. 147(PB), pages 198-210.
    14. Caniato, Federico & Caridi, Maria & Moretto, Antonella & Sianesi, Andrea & Spina, Gianluca, 2014. "Integrating international fashion retail into new product development," International Journal of Production Economics, Elsevier, vol. 147(PB), pages 294-306.
    15. Tommaso Pucci & Christian Simoni & Lorenzo Zanni, 2015. "Measuring the relationship between marketing assets, intellectual capital and firm performance," Journal of Management & Governance, Springer;Accademia Italiana di Economia Aziendale (AIDEA), vol. 19(3), pages 589-616, August.
    16. Fahmy Salama, Kamal & Luzzatto, Dino & Sianesi, Andrea & Towill, Denis R., 2009. "The value of auditing supply chains," International Journal of Production Economics, Elsevier, vol. 119(1), pages 34-45, May.
    17. Langenberg, Kerstin U. & Seifert, Ralf W. & Tancrez, Jean-Sébastien, 2012. "Aligning supply chain portfolios with product portfolios," International Journal of Production Economics, Elsevier, vol. 135(1), pages 500-513.
    18. Yefei Yang & Han Han & Peter K. C. Lee, 2017. "An Exploratory Study of the Mechanism of Sustainable Value Creation in the Luxury Fashion Industry," Sustainability, MDPI, Open Access Journal, vol. 9(4), pages 1-16, March.
    19. Tambo, Torben, 2014. "Collaboration on technological innovation in Danish fashion chains: A network perspective," Journal of Retailing and Consumer Services, Elsevier, vol. 21(5), pages 827-835.
    20. Zofia Patora-Wysocka & Łukasz Sułkowski, 2019. "Sustainable Incremental Organizational Change—A Case of the Textile and Apparel Industry," Sustainability, MDPI, Open Access Journal, vol. 11(4), pages 1-27, February.

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