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Supply chain strategy in the fashion industry: Developing a portfolio model depending on product, retail channel and brand

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  • Brun, Alessandro
  • Castelli, Cecilia

Abstract

The paper presents the results of a research project focused on supply chain (SC) strategy in the fashion/apparel industry ongoing at Politecnico di Milano, aiming at assessing the relevance of Supply Chain Management (SCM) approach in a context, i.e. fashion, where operations and manufacturing seem to be considered as ancillary to marketing and communications activities. Relying on theoretical developments and empirical case studies, the authors propose a model, the "segmentation tree" model, for adopting a focused approach to SCM resulting in a SC strategy segmentation based on three drivers, namely product, brand and retail channel.

Suggested Citation

  • Brun, Alessandro & Castelli, Cecilia, 2008. "Supply chain strategy in the fashion industry: Developing a portfolio model depending on product, retail channel and brand," International Journal of Production Economics, Elsevier, vol. 116(2), pages 169-181, December.
    • Handle: RePEc:eee:proeco:v:116:y:2008:i:2:p:169-181
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    References listed on IDEAS

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