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Feelings of ownership and volunteering: Examining psychological ownership as a volunteering motivation for nonprofit service organisations

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  • Ainsworth, Jeremy

Abstract

Given many nonprofit service organisations rely on volunteers to provide valued services to their communities, examining the factors that impact the retention and recruitment of volunteers is of central importance for the success and longevity of many community-based services. Psychological ownership is a phenomenon whereby objects that are not physically or legally possessed can be the target of ownership feelings. While such psychological ownership has been examined in the paid-employment literature as an antecedent for prosocial behaviours, there has been no examination of psychological ownership within the volunteering literature. As such, this paper examines the role of psychological ownership as a factor in volunteer retention for predominantly community-based nonprofit service organisations by examining how the sense of ownership over the nonprofit service provider affects volunteering attitudes and intentions. Alongside ownership, previous volunteering behaviours, and time pressures are also examined as contributing factors. Results indicate that volunteering does increase ownership perceptions, and those ownership perceptions have positive outcomes for volunteering behaviours. However, time pressure is a significant moderator of these relationships and different volunteering behaviours can be observed for high and low time-pressured volunteers.

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  • Ainsworth, Jeremy, 2020. "Feelings of ownership and volunteering: Examining psychological ownership as a volunteering motivation for nonprofit service organisations," Journal of Retailing and Consumer Services, Elsevier, vol. 52(C).
    • Handle: RePEc:eee:joreco:v:52:y:2020:i:c:s0969698919302280
    DOI: 10.1016/j.jretconser.2019.101931
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    References listed on IDEAS

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    Cited by:

    1. Abrokwah, Eugene & Rachayeeta, Priti & Affum-Osei, Emmanuel & Yeboah, Gifty & Agyare, Collins & Boadi, Evans Asante, 2023. "Engaging in unpaid jobs out of free will: an attribution theory perspective on the effects of supervisor support attributions on volunteers' service quality," Journal of Retailing and Consumer Services, Elsevier, vol. 74(C).
    2. Sohier, Alice & Sohier, Romain & Chaney, Damien, 2023. "When volunteers are also consumers: Exploring volunteers’ co-consumption experience in leisure contexts," Journal of Business Research, Elsevier, vol. 156(C).
    3. Songyee Hur & Sejin Ha, 2023. "Would luxury brands benefit from empowering consumers in product decision-making?," Journal of Brand Management, Palgrave Macmillan, vol. 30(6), pages 516-534, November.
    4. Niu, Xingchen & Wang, Xuequn & Liu, Zilong, 2021. "When I feel invaded, I will avoid it: The effect of advertising invasiveness on consumers’ avoidance of social media advertising," Journal of Retailing and Consumer Services, Elsevier, vol. 58(C).

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