Marketing video-enabled social media as part of your e-recruitment strategy: Stop trying to be trendy
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DOI: 10.1016/j.jretconser.2018.06.016
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Cited by:
- Dung Minh Nguyen & Yen-Ting Helena Chiu & Huy Duc Le, 2021. "Determinants of Continuance Intention towards Banks’ Chatbot Services in Vietnam: A Necessity for Sustainable Development," Sustainability, MDPI, vol. 13(14), pages 1-24, July.
- Xu, Yingzi & Shieh, Chih-Hui & van Esch, Patrick & Ling, I-Ling, 2020. "AI customer service: Task complexity, problem-solving ability, and usage intention," Australasian marketing journal, Elsevier, vol. 28(4), pages 189-199.
- John Donnellan & Melanie McDonald & Michael Edmondson, 2020. "Impact of Social Media on Consumer Buying Patterns," International Journal of Marketing Studies, Canadian Center of Science and Education, vol. 12(3), pages 1-71, September.
- van Esch, Patrick & Black, J. Stewart, 2019. "Factors that influence new generation candidates to engage with and complete digital, AI-enabled recruiting," Business Horizons, Elsevier, vol. 62(6), pages 729-739.
- Daniel Hoppe, 2021. "Argument-Based Versus Emotion-Based Videos During the Early Stages of Recruitment: Effects on Perceived Employer Brand Image, Application Intentions, and Positive Word-of-Mouth," Corporate Reputation Review, Palgrave Macmillan, vol. 24(1), pages 31-47, February.
- Black, J. Stewart & van Esch, Patrick, 2021. "AI-enabled recruiting in the war for talent," Business Horizons, Elsevier, vol. 64(4), pages 513-524.
- Ruparel, Namita & Bhardwaj, Seema & Seth, Himanshu & Choubisa, Rajneesh, 2023. "Systematic literature review of professional social media platforms: Development of a behavior adoption career development framework," Journal of Business Research, Elsevier, vol. 156(C).
- Black, J. Stewart & van Esch, Patrick, 2020. "AI-enabled recruiting: What is it and how should a manager use it?," Business Horizons, Elsevier, vol. 63(2), pages 215-226.
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Keywords
Snapchat; e-recruitment; Privacy concerns; Trendiness; Technology use motivation; Job application likelihood; Attitude towards the organization; Social media; Video-enabled social media;All these keywords.
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