The mental accounting of time
This paper examines the ways in which time is perceived and tracked. We investigate whether people create mental accounts for time like they do for money, how time is allotted to these accounts and if time is valued differently according to the account to which it is assigned. Across five studies, we find evidence that people create mental accounts for time and attempt to balance their time across work and non-work activities.
If you experience problems downloading a file, check if you have the proper application to view it first. In case of further problems read the IDEAS help page. Note that these files are not on the IDEAS site. Please be patient as the files may be large.
As the access to this document is restricted, you may want to look for a different version under "Related research" (further below) or search for a different version of it.
References listed on IDEAS
Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.:
- Drazen Prelec & George Loewenstein, 1998. "The Red and the Black: Mental Accounting of Savings and Debt," Marketing Science, INFORMS, vol. 17(1), pages 4-28.
- H. M. Shefrin & Richard Thaler, 1977.
"An Economic Theory of Self-Control,"
NBER Working Papers
0208, National Bureau of Economic Research, Inc.
- Juster, F Thomas & Stafford, Frank P, 1991.
"The Allocation of Time: Empirical Findings, Behavioral Models, and Problems of Measurement,"
Journal of Economic Literature,
American Economic Association, vol. 29(2), pages 471-522, June.
- Juster, F. Thomas & Stafford, Frank P., 1990. "The Allocation of Time: Empirical Findings, Behavioural Models, and Problems of Measurement," Working Paper Series 258, Research Institute of Industrial Economics.
- Richard H. Thaler, 2008.
"Mental Accounting and Consumer Choice,"
INFORMS, vol. 27(1), pages 15-25, 01-02.
- Graham, Robert J, 1981. " The Role of Perception of Time in Consumer Research," Journal of Consumer Research, Oxford University Press, vol. 7(4), pages 335-42, March.
- Shefrin, Hersh M & Thaler, Richard H, 1988. "The Behavioral Life-Cycle Hypothesis," Economic Inquiry, Western Economic Association International, vol. 26(4), pages 609-43, October.
- Jacoby, Jacob & Szybillo, George J & Berning, Carol Kohn, 1976. " Time and Consumer Behavior: An Interdisciplinary Overview," Journal of Consumer Research, Oxford University Press, vol. 2(4), pages 320-39, March.
- Heath, Chip, 1995. "Escalation and De-escalation of Commitment in Response to Sunk Costs: The Role of Budgeting in Mental Accounting," Organizational Behavior and Human Decision Processes, Elsevier, vol. 62(1), pages 38-54, April.
- Leclerc, France & Schmitt, Bernd H & Dube, Laurette, 1995. " Waiting Time and Decision Making: Is Time like Money?," Journal of Consumer Research, Oxford University Press, vol. 22(1), pages 110-19, June.
- Hornik, Jacob, 1984. " Subjective vs. Objective Time Measures: A Note on the Perception of Time in Consumer Behavior," Journal of Consumer Research, Oxford University Press, vol. 11(1), pages 615-18, June.
When requesting a correction, please mention this item's handle: RePEc:eee:joepsy:v:30:y:2009:i:5:p:772-781. See general information about how to correct material in RePEc.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Shamier, Wendy)
If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.
If references are entirely missing, you can add them using this form.
If the full references list an item that is present in RePEc, but the system did not link to it, you can help with this form.
If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your profile, as there may be some citations waiting for confirmation.
Please note that corrections may take a couple of weeks to filter through the various RePEc services.