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Food choice models and their relation with food preferences and eating frequency in the Polish population: POFPRES study

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  • Wadolowska, Lidia
  • Babicz-Zielinska, Ewa
  • Czarnocinska, Jolanta

Abstract

A sample of 9339 subjects aged 13-75, living in the six macro-regions of Poland rated the preferences of 140 various food products, eating frequency and factors influencing food choice. Four groups of consumers were found: "consumers susceptible to advertising and seeking novel healthy products" (33.2% of the sample), "consumers not taking care of their health" (25.4%), "consumers not susceptible to advertising and taking care of their health" (32.5%), and "consumers insensitive to sensory attributes of fruit and vegetables" (9.0%). Among factors influencing the food choice, sensory and functional factors were significant, and health and price - moderate. Advertising was generally denied as an important factor in food choice. The food choice motives were highly dependent on age and gender, and to a lower extent - on region of residence, size of place of residence, economic condition and education level. Women/girls more often showed pro-health behaviours in food choice, choice motives, preferences and food intake.

Suggested Citation

  • Wadolowska, Lidia & Babicz-Zielinska, Ewa & Czarnocinska, Jolanta, 2008. "Food choice models and their relation with food preferences and eating frequency in the Polish population: POFPRES study," Food Policy, Elsevier, vol. 33(2), pages 122-134, April.
  • Handle: RePEc:eee:jfpoli:v:33:y:2008:i:2:p:122-134
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    References listed on IDEAS

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    1. Lindbladh, Eva & Lyttkens, Carl Hampus & Hanson, Bertil S. & Östergren, Perolof & Isacsson, Sven-Olof & Lindgren, Björn, 1996. "An economic and sociological interpretation of social differences in health-related behaviour: An encounter as a guide to social epidemiology," Social Science & Medicine, Elsevier, vol. 43(12), pages 1817-1827, December.
    2. Srinivasan, C.S. & Irz, Xavier & Shankar, Bhavani, 2006. "An assessment of the potential consumption impacts of WHO dietary norms in OECD countries," Food Policy, Elsevier, vol. 31(1), pages 53-77, February.
    3. Lindbladh, Eva & Lyttkens, Carl Hampus, 2002. "Habit versus choice: the process of decision-making in health-related behaviour," Social Science & Medicine, Elsevier, vol. 55(3), pages 451-465, August.
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    1. Pieniak, Zuzanna & Verbeke, Wim & Olsen, Svein Ottar & Hansen, Karina Birch & Brunsø, Karen, 2010. "Health-related attitudes as a basis for segmenting European fish consumers," Food Policy, Elsevier, vol. 35(5), pages 448-455, October.
    2. Ramo Barrena & Mercedes Sánchez, 2010. "The link between household structure and the level of abstraction in the purchase decision process: an analysis using a functional food," Agribusiness, John Wiley & Sons, Ltd., vol. 26(2), pages 243-264.
    3. Flavia TEODOROIU, 2015. "Traditional Food. Case Study: Romanian Local Food," REVISTA DE MANAGEMENT COMPARAT INTERNATIONAL/REVIEW OF INTERNATIONAL COMPARATIVE MANAGEMENT, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 16(2), pages 256-268, May.
    4. Michaelidou, Nina & Hassan, Louise M., 2010. "Modeling the factors affecting rural consumers' purchase of organic and free-range produce: A case study of consumers' from the Island of Arran in Scotland, UK," Food Policy, Elsevier, vol. 35(2), pages 130-139, April.

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