IDEAS home Printed from https://ideas.repec.org/a/ags/ijofsd/121857.html

Analysis of Consumer Attitudes and Consumers’ Willingness to Pay for Functional Foods

Author

Listed:
  • Di Pasquale, Jorgelina
  • Adinolfi, Felice
  • Capitanio, Fabian

Abstract

The objective of this study is to analyze consumer behaviour in relation to functional foods by a direct survey. To this end, the proposal is an analysis of the reasons for choosing to consume this type of food or not, accompanied by a supplementary investigation, mostly to assess the relationship between consumption patterns and willingness to pay (WTP) for the most common categories of functional foods, such as milk fortified with CLA (conjugated linoleic acid). Our research shows that a proportion of the population is unaware of the existence of functional foods and their properties. Moreover, it shows that when the concept of functional foods is explained to consumers, this creates a greater willingness to pay for such food, which is strongly linked to type of product carrier but not greatly to income. So the knowledge and transparency of information appear to be decisive variables in the process of choice, with significant implications in terms of policies for classification, labelling of food and public health.

Suggested Citation

  • Di Pasquale, Jorgelina & Adinolfi, Felice & Capitanio, Fabian, 2011. "Analysis of Consumer Attitudes and Consumers’ Willingness to Pay for Functional Foods," International Journal on Food System Dynamics, International Center for Management, Communication, and Research, vol. 2(2), pages 1-13, December.
    • Handle: RePEc:ags:ijofsd:121857
    DOI: 10.22004/ag.econ.121857
    as

    Download full text from publisher

    File URL: https://ageconsearch.umn.edu/record/121857/files/DiPasquale-ok.pdf
    Download Restriction: no
    File URL: https://libkey.io/10.22004/ag.econ.121857?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Leigh J. Maynard & Sharon T. Franklin, 2003. "Functional Foods as a Value-Added Strategy: The Commercial Potential of "Cancer-Fighting" Dairy Products," Review of Agricultural Economics, Agricultural and Applied Economics Association, vol. 25(2), pages 316-331.
    2. Marette, Stéphan & Roosen, Jutta & Blanchemanche, Sandrine & Feinblatt-Mélèze, Eve, 2010. "Functional food, uncertainty and consumers' choices: A lab experiment with enriched yoghurts for lowering cholesterol," Food Policy, Elsevier, vol. 35(5), pages 419-428, October.
    3. Jayson L. Lusk & Darren Hudson, 2004. "Willingness-to-Pay Estimates and Their Relevance to Agribusiness Decision Making," Review of Agricultural Economics, Agricultural and Applied Economics Association, vol. 26(2), pages 152-169.
    4. N/A, 2009. "On the Recession," Local Economy, London South Bank University, vol. 24(3), pages 253-253, May.
    5. Del Giudice, Teresa & Pascucci, Stefano, 2010. "The Role of Consumer Acceptance in the Food Innovation Process: Young Consumer Perception of Functional Food in Italy," International Journal on Food System Dynamics, International Center for Management, Communication, and Research, vol. 1(2), pages 1-12.
    6. Unnevehr, Laurian J. & Villamil, Anne P. & Hasler, Clare, "undated". "Measuring Consumer Demand for Functional Foods and the Impact of Health Labeling Regulation," New Economic Approaches to Consumer Welfare and Nutrition - FAMC 1999 Conference 260291, Food and Agricultural Marketing Consortium (FAMC).
    7. Wadolowska, Lidia & Babicz-Zielinska, Ewa & Czarnocinska, Jolanta, 2008. "Food choice models and their relation with food preferences and eating frequency in the Polish population: POFPRES study," Food Policy, Elsevier, vol. 33(2), pages 122-134, April.
    8. George A. Akerlof, 1970. "The Market for "Lemons": Quality Uncertainty and the Market Mechanism," The Quarterly Journal of Economics, President and Fellows of Harvard College, vol. 84(3), pages 488-500.
    9. Bonanno, Alessandro, 2009. "Some like it healthy: demand for functional products in the Italian yogurt market," 113th Seminar, September 3-6, 2009, Chania, Crete, Greece 57985, European Association of Agricultural Economists.
    10. Cash, Sean B. & Cortus, Brett & Goddard, Ellen W. & Han, Alice & Lerohl, Mel L. & Lomeli, Jose L., 2005. "Integrating Food Policy with Growing Health and Wellness Concerns: An Analytical Literature Review of the Issues Affecting Government, Industry, and Civil Society," Project Report Series 24056, University of Alberta, Department of Resource Economics and Environmental Sociology.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Moons, Ingrid & Barbarossa, Camilla & De Pelsmacker, Patrick, 2018. "The Determinants of the Adoption Intention of Eco-friendly Functional Food in Different Market Segments," Ecological Economics, Elsevier, vol. 151(C), pages 151-161.
    2. Ngoulma, Jeannot, 2015. "Consumers’ willingness to pay for dairy products: what the studies say? A Meta-Analysis," MPRA Paper 65250, University Library of Munich, Germany.
    3. Animashaun, Jubril Olayinka & Williams, F.E. & Toye, A.A., . "Towards Validating Moringa’s Nutraceutical Benefits: An Examination of Consumers’ Perspectives vis-à-vis Health Benefits Efficacy and Willingness to Pay," AGRIS on-line Papers in Economics and Informatics, Czech University of Life Sciences Prague, Faculty of Economics and Management, vol. 5(2), pages 1-11.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Teratanavat, Ratapol P. & Hooker, Neal H., 2005. "Exploring Consumer Valuation and Preference Heterogeneity for Functional Foods Using a Choice Experiment: A Case Study of Tomato Juice Containing Soy in Ohio," 2005 Annual meeting, July 24-27, Providence, RI 19556, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
    2. Jill E. Hobbs & Stavroula Malla & Eric K. Sogah & May T. Yeung, 2014. "Regulating Health Foods," Books, Edward Elgar Publishing, number 15768.
    3. Giuseppe Timpanaro & Claudio Bellia & Vera Teresa Foti & Alessandro Scuderi, 2020. "Consumer Behaviour of Purchasing Biofortified Food Products," Sustainability, MDPI, vol. 12(16), pages 1-14, August.
    4. Salim, S.S. & Safeena, P.K. & Athira, N.R., 2015. "Does India Really Need to Export Fish: Reflections and Upshots," Agricultural Economics Research Review, Agricultural Economics Research Association (India), vol. 28(Conferenc).
    5. Michaelidou, Nina & Hassan, Louise M., 2010. "Modeling the factors affecting rural consumers' purchase of organic and free-range produce: A case study of consumers' from the Island of Arran in Scotland, UK," Food Policy, Elsevier, vol. 35(2), pages 130-139, April.
    6. Stavroula Malla & Jill E. Hobbs & Eric K. Sogah, 2016. "Estimating the Potential Benefits of New Health Claims in Canada: The Case of Soluble Fiber and Soy Protein," Canadian Journal of Agricultural Economics/Revue canadienne d'agroeconomie, Canadian Agricultural Economics Society/Societe canadienne d'agroeconomie, vol. 64(2), pages 173-197, June.
    7. Dolgopolova, Irina & Teuber, Ramona, 2016. "Consumers’ Willingness-to-pay for Health-enhancing Attributes in Food Products: A Meta-analysis," 2016 Annual Meeting, July 31-August 2, Boston, Massachusetts 235390, Agricultural and Applied Economics Association.
    8. Chu-Shiu Li, 2005. "Risk Signaling in the Health Insurance Market," International Journal of Business and Economics, School of Management Development, Feng Chia University, Taichung, Taiwan, vol. 4(1), pages 45-52, April.
    9. Tisdell, Clem, 2014. "Information Technology's Impacts on Productivity, Welfare and Social Change: Second Version," Economic Theory, Applications and Issues Working Papers 195701, University of Queensland, School of Economics.
    10. Michael R. CARTER & Alain de JANVRY & Elisabeth SADOULET & Alexandros SARRIS, 2014. "Index-based weather insurance for developing countries: A review of evidence and a set of propositions for up-scaling," Working Papers P111, FERDI.
    11. Sevcan Yesiltas, 2009. "Financing Constraints and Investment: The Case of Turkish Manufacturing Firms," 2009 Meeting Papers 874, Society for Economic Dynamics.
    12. Konduru, Srinivasa & Kalaitzandonakes, Nicholas G. & Magnier, Alexandre, 2009. "GMO Testing Strategies and Implications for Trade: A Game Theoretic Approach," 2009 Annual Meeting, July 26-28, 2009, Milwaukee, Wisconsin 49594, Agricultural and Applied Economics Association.
    13. König, Philipp J. & Pothier, David, 2018. "Safe but fragile: Information acquisition, sponsor support and shadow bank runs," Discussion Papers 15/2018, Deutsche Bundesbank.
    14. Reynolds, Travis & Kolodinsky, Jane & Murray, Byron, 2012. "Consumer preferences and willingness to pay for compact fluorescent lighting: Policy implications for energy efficiency promotion in Saint Lucia," Energy Policy, Elsevier, vol. 41(C), pages 712-722.
    15. Payri, Raul & Gimeno, Jaime & Bardi, Michele & Plazas, Alejandro H., 2013. "Study liquid length penetration results obtained with a direct acting piezo electric injector," Applied Energy, Elsevier, vol. 106(C), pages 152-162.
    16. Ginger Zhe Jin & Andrew Kato & John A. List, 2010. "That’S News To Me! Information Revelation In Professional Certification Markets," Economic Inquiry, Western Economic Association International, vol. 48(1), pages 104-122, January.
    17. Luigino Bruni & Pier Luigi Porta, 2016. "Happiness and quality of life reconciled," Chapters, in: Luigino Bruni & Pier Luigi Porta (ed.), Handbook of Research Methods and Applications in Happiness and Quality of Life, chapter 1, pages 1-19, Edward Elgar Publishing.
    18. Sukumar Vellakkal, 2013. "Determinants of Enrolment in Voluntary Health Insurance: Evidences from a Mixed Method Study, Kerala, India," International Journal of Financial Research, International Journal of Financial Research, Sciedu Press, vol. 4(2), pages 99-107, April.
    19. Loncarski, I. & Ter Horst, J.R. & Veld, C.H., 2006. "Why do Companies issue Convertible Bond Loans? An Empirical Analysis for the Canadian Market," Discussion Paper 2006-65, Tilburg University, Center for Economic Research.
    20. Alessandro Morselli, 2024. "The Conventionalist Approach in the Analysis of Unemployment," HISTORY OF ECONOMIC THOUGHT AND POLICY, FrancoAngeli Editore, vol. 2024(2), pages 149-161.

    More about this item

    Keywords

    ;
    ;
    ;
    ;
    ;

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ags:ijofsd:121857. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: AgEcon Search (email available below). General contact details of provider: https://edirc.repec.org/data/centmde.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.