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Functional Foods as a Value-Added Strategy: The Commercial Potential of “Cancer-Fighting” Dairy Products

Listed author(s):
  • Leigh J. Maynard
  • Sharon T. Franklin

Levels of conjugated linoleic acid, which may help prevent cancer, can be elevated in milk. A sensory evaluation, willingness-to-pay survey, and feasibility analysis suggest that profit potential exists for producers serving niche markets via small-scale processing ventures. Households with children and health-conscious consumers appear most willing to pay premiums for “cancer-fighting” dairy products. Consumer demand and the legality of health claims hinge on pending medical research outcomes. Copyright 2003, Oxford University Press.

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File URL: http://hdl.handle.net/10.1111/1467-9353.00141
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Article provided by Agricultural and Applied Economics Association in its journal Review of Agricultural Economics.

Volume (Year): 25 (2003)
Issue (Month): 2 ()
Pages: 316-331

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Handle: RePEc:oup:revage:v:25:y:2003:i:2:p:316-331
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