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Identifying Market Preferences for High Selenium Beef

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  • Wachenheim, Cheryl
  • Hovde, Scott
  • Hearne, Robert
  • Nganje, William

Abstract

Selenium is an element found in relatively high concentrations in crops and livestock raised on high-selenium soils. Evidence suggests that a high-selenium diet can reduce the risk of certain cancers. A choice experiment was conducted to identify preferred attributes for a high-selenium beef product and the characteristics of potential market segments. Labeling reflecting scientific support linking selenium and reduced cancer risk, and natural-source selenium was ineffective in forming the general population of respondents. Marketing opportunities identified are consistent with existing functional food market segments and include targeting consumers with higher incomes and education, 45 to 55 years of age, and with children.

Suggested Citation

  • Wachenheim, Cheryl & Hovde, Scott & Hearne, Robert & Nganje, William, 2015. "Identifying Market Preferences for High Selenium Beef," Journal of Food Distribution Research, Food Distribution Research Society, vol. 46(3), pages 1-18, October.
    • Handle: RePEc:ags:jlofdr:212990
    DOI: 10.22004/ag.econ.212990
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