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Consumer Behaviour of Purchasing Biofortified Food Products

Author

Listed:
  • Giuseppe Timpanaro

    (Department of Agricultural Food and Environment (Di3A), University of Catania, Via Santa Sofia 98, 95126 Catania, Italy)

  • Claudio Bellia

    (Department of Agricultural Food and Environment (Di3A), University of Catania, Via Santa Sofia 98, 95126 Catania, Italy)

  • Vera Teresa Foti

    (Department of Agricultural Food and Environment (Di3A), University of Catania, Via Santa Sofia 98, 95126 Catania, Italy)

  • Alessandro Scuderi

    (Department of Agricultural Food and Environment (Di3A), University of Catania, Via Santa Sofia 98, 95126 Catania, Italy)

Abstract

In light of increasing attention on biofortified products from the institutional, scientific and industrial worlds, we investigate consumer knowledge, consumer choice, the relationship between consumer choice and lifestyles, willingness to pay, and factors influencing consumer groups regarding biofortified foods. Complicating the matter is the lack of a clear definition of biofortified foods in the last proposal of the Codex Alimentarius Commission dated 26 November 2018. Research has shown the importance of market information and variables related to lifestyle, socio-demographic characteristics, knowledge of nutritional principles, and diet, to understanding consumers’ purchase and consumption choices regarding biofortified products. Our research shows that at present the potential consumer of biofortified food products is generally confused and uninformed, conditions that, even when there is a high willingness to pay, limit purchases of biofortified products. Even in the absence of a concise definition and clear labelling at a globally recognized level, in Italy biofortified products are increasingly widespread (products biofortified with selenium, iodine, etc.), confirming consumer demand for this category of product.

Suggested Citation

  • Giuseppe Timpanaro & Claudio Bellia & Vera Teresa Foti & Alessandro Scuderi, 2020. "Consumer Behaviour of Purchasing Biofortified Food Products," Sustainability, MDPI, vol. 12(16), pages 1-14, August.
    • Handle: RePEc:gam:jsusta:v:12:y:2020:i:16:p:6297-:d:394674
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    Cited by:

    1. Vera Teresa Foti & Alessandro Scuderi & Claudio Bellia & Giuseppe Timpanaro, 2021. "Biofortification of tomatoes in Italy: Status and level of knowledge," Agricultural Economics, Czech Academy of Agricultural Sciences, vol. 67(6), pages 227-235.
    2. Adamashvili Nino & Shervashidze Salome & Salvatore Fiorella Pia, 2021. "Does The Development of The Country Drive The Consumer Behavior? A Two-Country Study," International Journal of Business Research and Management (IJBRM), Computer Science Journals (CSC Journals), vol. 12(2), pages 34-49, April.
    3. Shahjahan Ali & Shahnaj Akter & Csaba Fogarassy, 2021. "Analysis of Circular Thinking in Consumer Purchase Intention to Buy Sustainable Waste-To-Value (WTV) Foods," Sustainability, MDPI, vol. 13(10), pages 1-14, May.
    4. Elizabeth Kempen & Lorna Christie, 2022. "Designing to Attract in an Emerging Market: Applying Behavioural Reasoning Theory to South African Consumer Reactions to an Ultra-High Temperature Milk Product Line Extension," Journal of Marketing and Consumer Behaviour in Emerging Markets, University of Warsaw, Faculty of Management, vol. 1(14), pages 4-21.
    5. Bing Wang & Qiran Cai & Zhenming Sun, 2020. "Determinants of Willingness to Participate in Urban Incentive-Based Energy Demand-Side Response: An Empirical Micro-Data Analysis," Sustainability, MDPI, vol. 12(19), pages 1-18, September.
    6. Amar Razzaq & Yifan Tang & Ping Qing, 2021. "Towards Sustainable Diets: Understanding the Cognitive Mechanism of Consumer Acceptance of Biofortified Foods and the Role of Nutrition Information," IJERPH, MDPI, vol. 18(3), pages 1-17, January.

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