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Estimating consumer willingness to pay for food quality with experimental auctions: the case of yellow versus fortified maize meal in Kenya

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  • Hugo De Groote
  • Simon Chege Kimenju
  • Ulrich B. Morawetz

Abstract

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Suggested Citation

  • Hugo De Groote & Simon Chege Kimenju & Ulrich B. Morawetz, 2011. "Estimating consumer willingness to pay for food quality with experimental auctions: the case of yellow versus fortified maize meal in Kenya," Agricultural Economics, International Association of Agricultural Economists, vol. 42(1), pages 1-16, January.
  • Handle: RePEc:bla:agecon:v:42:y:2011:i:1:p:1-16
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    Citations

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    Cited by:

    1. Murekezi, Abdoul & Oparinde, Adewale & Birol, Ekin, 2017. "Consumer market segments for biofortified iron beans in Rwanda: Evidence from a hedonic testing study," Food Policy, Elsevier, vol. 66(C), pages 35-49.
    2. Alphonce, Roselyne & Alfnes, Frode, 2015. "Eliciting Consumer WTP for Food Characteristics in a Developing Context: Comparison of four methods in a field experiment," Working Paper Series 01-2015, Norwegian University of Life Sciences, School of Economics and Business.
    3. Meenakshi, J. V. & Banerji, A. & Manyong, Victor & Tomlins, Keith & Hamukwala, Priscilla & Zulu, Rodah & Mungoma, Catherine, 2010. "Consumer acceptance of provitamin A orange maize in rural Zambia:," HarvestPlus Working Papers 4, International Food Policy Research Institute (IFPRI).
    4. Lybbert, Travis J. & Magnan, Nicholas & Spielman, David J. & Bhargava, Anil K. & Gulati, Kajal, 2012. "Farmers' Heterogeneous Valuation of Laser Land Leveling in Eastern Uttar Pradesh: An Experimental Auction Approach to Informing Segmentation & Subsidy Strategies," 2012 Conference, August 18-24, 2012, Foz do Iguacu, Brazil 126806, International Association of Agricultural Economists.
    5. Banerji, A. & Chowdhury, Shyamal K. & de Groote, Hugo & Meenakshi, Jonnalagadda V. & Haleegoah, Joyce & Ewoo, Manfred, 2013. "Using elicitation mechanisms to estimate the demand for nutritious maize: Evidence from experiments in rural Ghana," HarvestPlus Working Papers 10, International Food Policy Research Institute (IFPRI).
    6. De Groote, Hugo & Tomlins, Keith & Haleegoah, Joyce & Awool, Manfred & Frimpong, Benedicta & Banerji, Abijit & Chowdury, Shyamal K. & Meenakshi, J.V., 2010. "Assessing rural consumers’ WTP for orange, biofortified maize in Ghana with experimental auctions and a simulated radio message," 2010 AAAE Third Conference/AEASA 48th Conference, September 19-23, 2010, Cape Town, South Africa 96197, African Association of Agricultural Economists (AAAE);Agricultural Economics Association of South Africa (AEASA).
    7. Lybbert, Travis J. & Magnan, Nicholas & Spielman, David J. & Bhargava, Anil K. & Gulati, Kajal, 2013. "Targeting technology to reduce poverty and conserve resources: Experimental delivery of laser land leveling to farmers in Uttar Pradesh, India:," IFPRI discussion papers 1274, International Food Policy Research Institute (IFPRI).
    8. repec:spr:ssefpa:v:9:y:2017:i:3:d:10.1007_s12571-017-0676-0 is not listed on IDEAS
    9. Probst, Lorenz & Houedjofonon, Elysée & Ayerakwa, Hayford Mensah & Haas, Rainer, 2012. "Will they buy it? The potential for marketing organic vegetables in the food vending sector to strengthen vegetable safety: A choice experiment study in three West African cities," Food Policy, Elsevier, vol. 37(3), pages 296-308.
    10. Okello, Julius J. & Lagerkvist, Carl Johan & Muoki-Kingori, Penina & Heck, Simon & Prain, Gordon, 2016. "Combining sensory evaluation and mental models in the assessment of consumer preferences for and choice of healthy products: Experience from a field experiment in Kenya," 2016 Annual Meeting, July 31-August 2, 2016, Boston, Massachusetts 236244, Agricultural and Applied Economics Association.
    11. Waldman, Kurt B. & Kerr, John M. & Isaacs, Krista B., 2014. "Combining participatory crop trials and experimental auctions to estimate farmer preferences for improved common bean in Rwanda," Food Policy, Elsevier, vol. 46(C), pages 183-192.
    12. Mohammed H. Alemu & Søren Bøye Olsen & Suzanne E. Vedel & John Kinyuru & Kennedy O. Pambo, 2016. "Integrating sensory evaluations in incentivized discrete choice experiments to assess consumer demand for cricket flour buns in Kenya," IFRO Working Paper 2016/02, University of Copenhagen, Department of Food and Resource Economics.
    13. Etumnu, Chinonso, 2016. "Behavioral Determinants of Biofortified Food Acceptance: The Case of Orange-fleshed Sweet Potato in Ghana," 2016 Annual Meeting, July 31-August 2, 2016, Boston, Massachusetts 235249, Agricultural and Applied Economics Association.
    14. Oparinde, Adewale & Banerji, Abhijit & Birol, Ekin & Perez, Salomon, 2016. "Identifying hypothetical bias in experimental auctions in field settings in developing countries," 2016 AAAE Fifth International Conference, September 23-26, 2016, Addis Ababa, Ethiopia 246284, African Association of Agricultural Economists (AAAE).
    15. Oparinde, Adewale & Birol, Ekin & Murekezi, Abdoul & Katsvairo, Lister & Diressie, Michael & Nkundimana, Jean & Butare, Louis, 2015. "Consumer Acceptance of Biofortified Iron Beans in Rural Rwanda: Experimental Evidence," 2015 Conference, August 9-14, 2015, Milan, Italy 211353, International Association of Agricultural Economists.
    16. Morawetz, Ulrich B. & De Groote, Hugo & Kimenju, Simon Chege, 2011. "Improving the Use of Experimental Auctions in Africa: Theory and Evidence," Journal of Agricultural and Resource Economics, Western Agricultural Economics Association, vol. 36(2), August.
    17. repec:pal:eurjdr:v:29:y:2017:i:4:d:10.1057_s41287-016-0059-y is not listed on IDEAS
    18. De Groote, Hugo & Kariuki, Sarah & Traore, Djibril & Taylor, John R.N. & Mario, Ferruzi & Hamaker, Bruce, "undated". "Measuring consumers’ interest in instant fortified millet products - a field experiment in Touba, Senegal," 2016 AAAE Fifth International Conference, September 23-26, 2016, Addis Ababa, Ethiopia 246973, African Association of Agricultural Economists (AAAE).
    19. Banerji, Abhijit & Birol, Ekin & Karandikar, Bhushana & Rampal, Jeevant, 2016. "Information, branding, certification, and consumer willingness to pay for high-iron pearl millet: Evidence from experimental auctions in Maharashtra, India," Food Policy, Elsevier, vol. 62(C), pages 133-141.
    20. Adams, Katherine P. & Vosti, Stephen A. & Lybbert, Travis J. & Ayifah, Emmanuel, 2011. "Integrating Economic Analysis with a Randomized Controlled Trial: Willingness-to-Pay for a New Maternal Nutrient Supplement," 2011 Annual Meeting, July 24-26, 2011, Pittsburgh, Pennsylvania 103793, Agricultural and Applied Economics Association.

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