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Premium auctions and risk preferences

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  • Hu, Audrey
  • Offerman, Theo
  • Zou, Liang

Abstract

In a premium auction, the seller offers some “payback”, called premium, to a set of high bidders at the end of the auction. This paper investigates how the performance of such premium tactics is related to the biddersʼ risk preferences. We analyze a two-stage English premium auction model with symmetric interdependent values, in which the bidders may be risk averse or risk preferring. Upon establishing the existence and uniqueness of a symmetric equilibrium, we show that the premium causes the expected revenue to increase in the biddersʼ risk tolerance. A “net-premium effect” is key to this result.

Suggested Citation

  • Hu, Audrey & Offerman, Theo & Zou, Liang, 2011. "Premium auctions and risk preferences," Journal of Economic Theory, Elsevier, vol. 146(6), pages 2420-2439.
  • Handle: RePEc:eee:jetheo:v:146:y:2011:i:6:p:2420-2439
    DOI: 10.1016/j.jet.2011.10.005
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    References listed on IDEAS

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    Cited by:

    1. Sander Onderstal, 2020. "Premium auctions in the field," Review of Economic Design, Springer;Society for Economic Design, vol. 24(1), pages 39-63, June.
    2. Brunner, Christoph & Hu, Audrey & Oechssler, Jörg, 2014. "Premium auctions and risk preferences: An experimental study," Games and Economic Behavior, Elsevier, vol. 87(C), pages 467-484.
    3. Audrey Hu & Theo Offerman & Liang Zou, 2014. "How Risk Sharing may enhance Efficiency in English Auctions," Tinbergen Institute Discussion Papers 14-015/I, Tinbergen Institute.
    4. Dejan Trifunovic, 2019. "Heuristic and Equilibrium Strategies in Premium Auctions," Proceedings of International Academic Conferences 9411761, International Institute of Social and Economic Sciences.
    5. Holst, Gesa Sophie & Musshoff, Oliver & Vollmer, Elisabeth, 2018. "How does the Risk Attitude affect the Bidding Behavior of Farmers? Results of an Experimental Auction," German Journal of Agricultural Economics, Humboldt-Universitaet zu Berlin, Department for Agricultural Economics, vol. 67(1), March.
    6. Bernard Lebrun, 2015. "Revenue-superior variants of the second-price auction," Economic Theory, Springer;Society for the Advancement of Economic Theory (SAET), vol. 59(2), pages 245-275, June.
    7. Sosung Baik & Sung-Ha Hwang, 2021. "Auction design with ambiguity: Optimality of the first-price and all-pay auctions," Papers 2110.08563, arXiv.org.
    8. Vasserman, Shoshana & Watt, Mitchell, 2021. "Risk aversion and auction design: Theoretical and empirical evidence," International Journal of Industrial Organization, Elsevier, vol. 79(C).
    9. Olga Gorelkina, 2014. "Bidder Collusion and the Auction with Target Bids," Discussion Paper Series of the Max Planck Institute for Research on Collective Goods 2014_10, Max Planck Institute for Research on Collective Goods.
    10. Stojadinović, Nikola & Bošković, Branislav & Trifunović, Dejan & Janković, Slađana, 2019. "Train path congestion management: Using hybrid auctions for decentralized railway capacity allocation," Transportation Research Part A: Policy and Practice, Elsevier, vol. 129(C), pages 123-139.

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    More about this item

    Keywords

    Premium auction; English auction; Risk preference; Net-premium effect;
    All these keywords.

    JEL classification:

    • D44 - Microeconomics - - Market Structure, Pricing, and Design - - - Auctions

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