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Choice set dependent performance and post-decision dissonance

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  • Suzuki, Toru

Abstract

A decision maker (DM) selects a project from a set of alternatives with uncertain productivity. After the choice, she observes a signal about productivity and decides how much effort to put in. This paper analyzes the optimal decision problem of the DM who rationally filters information to deal with her post-decision cognitive dissonance. It is shown that the optimal effort level for a project can be affected by unchosen projects in her choice set, and the nature of the choice set-dependence is determined by the signal structure. Some comparative statics of choice set-dependence is also provided. Finally, based on the results, the optimal choice set design is also explored. This paper offers a simple framework to explain the experimental finding in psychology that people’s effort level for a project can be enhanced when the project is chosen by themselves rather than by others.

Suggested Citation

  • Suzuki, Toru, 2019. "Choice set dependent performance and post-decision dissonance," Journal of Economic Behavior & Organization, Elsevier, vol. 163(C), pages 24-42.
  • Handle: RePEc:eee:jeborg:v:163:y:2019:i:c:p:24-42
    DOI: 10.1016/j.jebo.2019.04.023
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    Keywords

    Choice set-dependence; Post-decision dissonance; Optimal choice set design;

    JEL classification:

    • D83 - Microeconomics - - Information, Knowledge, and Uncertainty - - - Search; Learning; Information and Knowledge; Communication; Belief; Unawareness
    • D91 - Microeconomics - - Micro-Based Behavioral Economics - - - Role and Effects of Psychological, Emotional, Social, and Cognitive Factors on Decision Making

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