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More than just financial performance: Trusting investors in social trading

Author

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  • Wohlgemuth, Veit
  • Berger, Elisabeth S.C.
  • Wenzel, Matthias

Abstract

Social trading is a new form of online community in which investors can automatically, simultaneously, and unconditionally copy the investments of other traders whom they trust. Using data from the social trading network eToro, this study uses fuzzy-set qualitative comparative analysis to explore configurations of cognition-based and affect-based signals of trustworthiness that generate trust and prompt one investor to copy another. This study identifies two configurations that prompt trust and the decision to copy. Those configurations rely on both cognition-based and affect-based signals of trustworthiness. Furthermore, the study identifies six configurations in which weak cognition-based and affect-based signals of trustworthiness lead to parties failing to establish trust. These findings contribute to a better understanding of the establishment and non-establishment of trust in online communities and have implications for social trading platforms and their members.

Suggested Citation

  • Wohlgemuth, Veit & Berger, Elisabeth S.C. & Wenzel, Matthias, 2016. "More than just financial performance: Trusting investors in social trading," Journal of Business Research, Elsevier, vol. 69(11), pages 4970-4974.
    • Handle: RePEc:eee:jbrese:v:69:y:2016:i:11:p:4970-4974
    DOI: 10.1016/j.jbusres.2016.04.061
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    Cited by:

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    2. Scheckenbach, Isabel & Wimmer, Maximilian & Dorfleitner, Gregor, 2021. "The higher you fly, the harder you try not to fall: An analysis of the risk taking behavior in social trading," The Quarterly Review of Economics and Finance, Elsevier, vol. 82(C), pages 239-259.
    3. Fabiana Fragnito, 2023. "Copytrading, a New Phenomenon: Comparative Economic and Legal Overview," Economic Thought journal, Bulgarian Academy of Sciences - Economic Research Institute, issue 4, pages 431-445.
    4. Andreas Oehler & Julian Schneider, 2023. "Social trading: do signal providers trigger gambling?," Review of Managerial Science, Springer, vol. 17(4), pages 1269-1331, May.
    5. Nagel, Duane M. & Giunipero, Larry & Jung, Hyeyoon & Salas, Jim & Hochstein, Bryan, 2021. "Purchaser perceptions of early phase supplier relationships: The role of similarity and likeability," Journal of Business Research, Elsevier, vol. 128(C), pages 174-186.
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    7. Klocke, Nina & Müller-Okesson, Daniel & Hasso, Tim & Pelster, Matthias, 2025. "The impact of peer returns in social trading," Journal of Behavioral and Experimental Finance, Elsevier, vol. 46(C).
    8. Berger, Elisabeth S.C. & Wenzel, Matthias & Wohlgemuth, Veit, 2018. "Imitation-related performance outcomes in social trading: A configurational approach," Journal of Business Research, Elsevier, vol. 89(C), pages 322-327.
    9. Horn, Matthias & Schneider, Julian & Oehler, Andreas, 2024. "Do transactions on social trading platforms predict the stock market behavior of the aggregate private sector?," Finance Research Letters, Elsevier, vol. 66(C).
    10. Wohlgemuth, Veit & Wenzel, Matthias & Berger, Elisabeth S.C. & Eisend, Martin, 2019. "Dynamic capabilities and employee participation: The role of trust and informal control," European Management Journal, Elsevier, vol. 37(6), pages 760-771.
    11. Kromidha, Endrit & Li, Matthew C., 2019. "Determinants of leadership in online social trading: A signaling theory perspective," Journal of Business Research, Elsevier, vol. 97(C), pages 184-197.
    12. Andreas Barth & Valerie Laturnus & Sasan Mansouri & Alexander F. Wagner, 2021. "ICO Analysts," Swiss Finance Institute Research Paper Series 21-26, Swiss Finance Institute.
    13. Calic, Goran & Shevchenko, Anton, 2020. "How signal intensity of behavioral orientations affects crowdfunding performance: The role of entrepreneurial orientation in crowdfunding business ventures," Journal of Business Research, Elsevier, vol. 115(C), pages 204-220.
    14. Manuel Kaiser & Elisabeth S. C. Berger, 2021. "Trust in the investor relationship marketing of startups: a systematic literature review and research agenda," Management Review Quarterly, Springer, vol. 71(2), pages 491-517, April.
    15. Masson, Zoé & Parmentier, Guy, 2023. "Drivers and mechanisms for online communities performance: A systematic literature review," European Management Journal, Elsevier, vol. 41(4), pages 590-606.
    16. Svatopluk Kapounek & Zuzana Kucerová, 2019. "Overfunding and Signaling Effects of Herding Behavior in Crowdfunding," CESifo Working Paper Series 7973, CESifo.
    17. Jin, Xuejun & Zhu, Yu & Huang, Ying Sophie, 2019. "Losing by learning? A study of social trading platform," Finance Research Letters, Elsevier, vol. 28(C), pages 171-179.
    18. Riccardo Reith & Maximilian Fischer & Bettina Lis, 2020. "Explaining the intention to use social trading platforms: an empirical investigation," Journal of Business Economics, Springer, vol. 90(3), pages 427-460, April.
    19. Stan Oana Mara & Fanea-Ivanovici Mina, 2019. "Time to act: discourse on time in crowdfunding for social entrepreneurship project," Proceedings of the International Conference on Business Excellence, Sciendo, vol. 13(1), pages 1162-1172, May.
    20. Schneider, Julian & Oehler, Andreas, 2021. "Competition for visibility: When do (FX) signal providers employ lotteries?," International Review of Financial Analysis, Elsevier, vol. 78(C).
    21. Erdős, Sándor & Papp, Tamás & Vörös, Zsófia, 2022. "The effects of community-based signals on investment decisions in copy trading," Journal of Behavioral and Experimental Economics (formerly The Journal of Socio-Economics), Elsevier, vol. 97(C).

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