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Behavioral intention toward urban eco-land performance assessment models using TPB tests


  • Wu, Jih-Hwa
  • Cheng, Chih-Ming
  • Cheng, Po-Jen


Constructing and promoting an innovative urban eco-land performance assessment model are important issues for local environmental governance. Local government employees play a key role in executing environmental planning and management policy. Government employees' behaviors and attitudes are critical factors for the effective execution of governance models, especially new governance models or new policy instruments. This study applies the theory of planned behavior (TPB) to predict the behavior of government employees when deciding whether to adopt a new governance model. The aim of this research is to explore key factors of behavioral intentions and attitudes to determine which factors influence behavior. To employ partial least square (PLS) statistical analysis to investigate government employees' behavioral intentions to adopt a new eco-land performance assessment model. The study yields some interesting findings. Government employees' attitudes and subjective norms influence behavioral intentions. Some external variables also exert significant influence on behavioral intentions.

Suggested Citation

  • Wu, Jih-Hwa & Cheng, Chih-Ming & Cheng, Po-Jen, 2015. "Behavioral intention toward urban eco-land performance assessment models using TPB tests," Journal of Business Research, Elsevier, vol. 68(4), pages 771-776.
  • Handle: RePEc:eee:jbrese:v:68:y:2015:i:4:p:771-776
    DOI: 10.1016/j.jbusres.2014.11.026

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    References listed on IDEAS

    1. De Cannière, Marie Hélène & De Pelsmacker, Patrick & Geuens, Maggie, 2009. "Relationship Quality and the Theory of Planned Behavior models of behavioral intentions and purchase behavior," Journal of Business Research, Elsevier, vol. 62(1), pages 82-92, January.
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    4. Kulviwat, Songpol & Bruner II, Gordon C. & Al-Shuridah, Obaid, 2009. "The role of social influence on adoption of high tech innovations: The moderating effect of public/private consumption," Journal of Business Research, Elsevier, vol. 62(7), pages 706-712, July.
    5. Claver-Cortés, Enrique & Pertusa-Ortega, Eva M. & Molina-Azorín, José F., 2012. "Characteristics of organizational structure relating to hybrid competitive strategy: Implications for performance," Journal of Business Research, Elsevier, vol. 65(7), pages 993-1002.
    6. Ajzen, Icek, 1991. "The theory of planned behavior," Organizational Behavior and Human Decision Processes, Elsevier, vol. 50(2), pages 179-211, December.
    7. Whelan, Susan & Davies, Gary & Walsh, Margaret & Bourke, Rita, 2010. "Public sector corporate branding and customer orientation," Journal of Business Research, Elsevier, vol. 63(11), pages 1164-1171, November.
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    Cited by:

    1. Wu, Kaiyang & Raab, Carola & Chang, Wen & Krishen, Anjala, 2016. "Understanding Chinese tourists' food consumption in the United States," Journal of Business Research, Elsevier, vol. 69(10), pages 4706-4713.
    2. Wu, Jih-hwa & Li, Shu-Hua & Sung, Wei-Ying, 2016. "The study of perceived environment and its relation to senior citizen's physical activity behavior intention," Journal of Business Research, Elsevier, vol. 69(6), pages 2259-2264.


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