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When atmospherics lead to inferences of manipulative intent: Its effects on trust and attitude

  • Lunardo, Renaud
  • Mbengue, Ababacar
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    The atmosphere of a retail store is a powerful marketing tool for influencing consumer behavior to the benefit of the retailer. This article explores the case where consumers perceive the store environment as a manipulative tool in use by the retailer. This article hypothesizes that incongruent store environments urge consumers to make inferences of manipulative intent (IMI) from the retailers, and that those inferences negatively influence consumer's perception of the retailers' integrity, and attitudes toward the atmosphere and the retailers. Empirical results from an experiment confirm the hypotheses.

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    Article provided by Elsevier in its journal Journal of Business Research.

    Volume (Year): 66 (2013)
    Issue (Month): 7 ()
    Pages: 823-830

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    Handle: RePEc:eee:jbrese:v:66:y:2013:i:7:p:823-830
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    1. Chebat, Jean-Charles & Michon, Richard, 2003. "Impact of ambient odors on mall shoppers' emotions, cognition, and spending: A test of competitive causal theories," Journal of Business Research, Elsevier, vol. 56(7), pages 529-539, July.
    2. Blomqvist, Kirsimarja, 1997. "The many faces of trust," Scandinavian Journal of Management, Elsevier, vol. 13(3), pages 271-286, September.
    3. Cotte, June & Coulter, Robin A. & Moore, Melissa, 2005. "Enhancing or disrupting guilt: the role of ad credibility and perceived manipulative intent," Journal of Business Research, Elsevier, vol. 58(3), pages 361-368, March.
    4. Friestad, Marian & Wright, Peter, 1994. " The Persuasion Knowledge Model: How People Cope with Persuasion Attempts," Journal of Consumer Research, University of Chicago Press, vol. 21(1), pages 1-31, June.
    5. Turley, L. W. & Milliman, Ronald E., 2000. "Atmospheric Effects on Shopping Behavior: A Review of the Experimental Evidence," Journal of Business Research, Elsevier, vol. 49(2), pages 193-211, August.
    6. Gardner, Meryl Paula, 1985. " Mood States and Consumer Behavior: A Critical Review," Journal of Consumer Research, University of Chicago Press, vol. 12(3), pages 281-300, December.
    7. Spangenberg, Eric R. & Grohmann, Bianca & Sprott, David E., 2005. "It's beginning to smell (and sound) a lot like Christmas: the interactive effects of ambient scent and music in a retail setting," Journal of Business Research, Elsevier, vol. 58(11), pages 1583-1589, November.
    8. Swinyard, William R, 1993. " The Effects of Mood, Involvement, and Quality of Store Experience on Shopping Intentions," Journal of Consumer Research, University of Chicago Press, vol. 20(2), pages 271-80, September.
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