Reinventing the branch: An empirical assessment of banking strategies to environmental differentiation
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- Reydet, Sabine & Carsana, Laurence, 2017. "The effect of digital design in retail banking on customersâ€™ commitment and loyalty: The mediating role of positive affect," Journal of Retailing and Consumer Services, Elsevier, vol. 37(C), pages 132-138.
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KeywordsFinancial services; Bank branch; Structural equation modeling; Retailing environment; Pleasure Arousal (PAD); Differentiation strategy; Environmental congruency; Atmospheric cues; Perception; Behavior;
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