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"To buy or to pirate": The matrix of music consumers' acquisition-mode decision-making

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  • Coyle, James R.
  • Gould, Stephen J.
  • Gupta, Pola
  • Gupta, Reetika

Abstract

The decision to engage in music piracy may be preceded by consumer consideration of a range of issues. The determinants of such piracy as embedded in a large matrix of acquisition-mode decision factors relevant to exchange theory, including economic, legal, ethical, network and consumer behavior aspects, are investigated here. This matrix depicts numerous interrelated factors and makes assessing the decision-making process regarding music piracy more contextual than previously considered. A study of 204 American business students was conducted to test this matrix and assess the impact of the various factors. Implications and future research regarding this decision-making matrix and exchange theory are provided. The significant factors predict whether an exchange takes place between music consumers and the music industry.

Suggested Citation

  • Coyle, James R. & Gould, Stephen J. & Gupta, Pola & Gupta, Reetika, 2009. ""To buy or to pirate": The matrix of music consumers' acquisition-mode decision-making," Journal of Business Research, Elsevier, vol. 62(10), pages 1031-1037, October.
    • Handle: RePEc:eee:jbrese:v:62:y:2009:i:10:p:1031-1037
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    14. Wang, Yi-Shun & Yeh, Ching-Hsuan & Liao, Yi-Wen, 2013. "What drives purchase intention in the context of online content services? The moderating role of ethical self-efficacy for online piracy," International Journal of Information Management, Elsevier, vol. 33(1), pages 199-208.
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