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Dynamic market impacts of generic dairy advertising

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  • Nicholson, Charles F.
  • Kaiser, Harry M.

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  • Nicholson, Charles F. & Kaiser, Harry M., 2008. "Dynamic market impacts of generic dairy advertising," Journal of Business Research, Elsevier, vol. 61(11), pages 1125-1135, November.
  • Handle: RePEc:eee:jbrese:v:61:y:2008:i:11:p:1125-1135
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    References listed on IDEAS

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    1. Chanjin Chung & Harry M. Kaiser, 1999. "Distribution of Gains from Research and Promotion in Multistage Production Systems: Comment," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 81(3), pages 593-597.
    2. Todd M. Schmit & Harry M. Kaiser, 2004. "Decomposing the Variation in Generic Advertising Response over Time," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 86(1), pages 139-153.
    3. Kaiser, Harry M. & Dong, Diansheng, 2006. "Measuring the Impacts of Generic Fluid Milk and Dairy Marketing," Research Bulletins 121581, Cornell University, Department of Applied Economics and Management.
    4. Philip R. Vande Kamp & Harry M. Kaiser, 2000. "Optimal Temporal Policies in Fluid Milk Advertising," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 82(2), pages 274-286.
    5. Bishop, Phillip M. & Pratt, James E. & Novakovic, Andrew M., 1994. "Using a Joint-Input, Multi-Product Formulation to Improve Spatial Price Equilibrium Models," Staff Papers 121317, Cornell University, Department of Applied Economics and Management.
    6. Ferrero, Jennifer L. & Boon, Leen & Kaiser, Harry M. & Forker, Olan D., 1996. "Annotated Bibliography of Generic Commodity Promotion Research," Research Bulletins 122819, Cornell University, Department of Applied Economics and Management.
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    Cited by:

    1. Krystyna Stave & Birgit Kopainsky, 2015. "A system dynamics approach for examining mechanisms and pathways of food supply vulnerability," Journal of Environmental Studies and Sciences, Springer;Association of Environmental Studies and Sciences, vol. 5(3), pages 321-336, September.
    2. Bublitz, Melissa G. & Peracchio, Laura A., 2015. "Applying industry practices to promote healthy foods: An exploration of positive marketing outcomes," Journal of Business Research, Elsevier, vol. 68(12), pages 2484-2493.

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