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Impact of National Generic Dairy Advertising on Dairy Markets, 1984-96

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  • Kaiser, Harry M.

Abstract

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Suggested Citation

  • Kaiser, Harry M., 1997. "Impact of National Generic Dairy Advertising on Dairy Markets, 1984-96," Research Bulletins 122805, Cornell University, Department of Applied Economics and Management.
  • Handle: RePEc:ags:cudarb:122805
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    File URL: http://ageconsearch.umn.edu/record/122805/files/Cornell_Dyson_rb9710.pdf
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    References listed on IDEAS

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    1. Jeffrey T. LaFrance & Harry de Gorter, 1985. "Regulation in a Dynamic Market: The U.S. Dairy Industry," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 67(4), pages 821-832.
    2. Reberte, J. Carlos & Kaiser, Harry M. & Lenz, John E. & Forker, Olan D., 1996. "Generic Advertising Wearout: The Case Of The New York City Fluid Milk Campaign," Journal of Agricultural and Resource Economics, Western Agricultural Economics Association, vol. 0(Number 2), pages 1-11, December.
    3. Kaiser, Harry M., 1997. "Impact Of National Generic Dairy Advertising On Dairy Markets, 1984-95," Journal of Agricultural and Applied Economics, Southern Agricultural Economics Association, vol. 0(Number 2), pages 1-11, December.
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    Cited by:

    1. Yadavalli, Anita & Jones, Keithly, 2014. "Does media influence consumer demand? The case of lean finely textured beef in the United States," Food Policy, Elsevier, vol. 49(P1), pages 219-227.
    2. repec:eee:jfpoli:v:71:y:2017:i:c:p:8-16 is not listed on IDEAS

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    Keywords

    Livestock Production/Industries;

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