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The relationship between market-oriented activities and market-oriented culture: implications for the development of market orientation in nonprofit service organizations

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  • Gainer, Brenda
  • Padanyi, Paulette

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  • Gainer, Brenda & Padanyi, Paulette, 2005. "The relationship between market-oriented activities and market-oriented culture: implications for the development of market orientation in nonprofit service organizations," Journal of Business Research, Elsevier, vol. 58(6), pages 854-862, June.
    • Handle: RePEc:eee:jbrese:v:58:y:2005:i:6:p:854-862
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    References listed on IDEAS

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    1. Gordon E. Greenley, 1995. "Forms Of Market Orientation In Uk Companies," Journal of Management Studies, Wiley Blackwell, vol. 32(1), pages 47-66, January.
    2. A. Sargeant & M. MOHAMAD, 1999. "Business Performance in the UK Hotel Sector - Does it Pay to be Market Oriented?," The Service Industries Journal, Taylor & Francis Journals, vol. 19(3), pages 42-59, July.
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    Cited by:

    1. Ade Octavia & Sigit Indrawijaya & Yayuk Sriayudha & Heriberta & Husni Hasbullah & Asrini, 2020. "Impact on E-Commerce Adoption on Entrepreneurial Orientation and Market Orientation in Business Performance of SMEs," Asian Economic and Financial Review, Asian Economic and Social Society, vol. 10(5), pages 516-525, May.
    2. Gordon Liu & Teck–Yong Eng & Sachiko Takeda, 2015. "An Investigation of Marketing Capabilities and Social Enterprise Performance in the UK and Japan," Entrepreneurship Theory and Practice, , vol. 39(2), pages 267-298, March.
    3. Azuela Flores José Ignacio & Jiménez Torres Nadia H., 2014. "El estado del arte de la orientación al mercado en las organizaciones culturales," Contaduría y Administración, Accounting and Management, vol. 59(1), pages 259-282, enero-mar.
    4. Ahmet H. Kirca & William O. Bearden & G. Tomas M. Hult, 2011. "Forms of market orientation and firm performance: A complementary approach," AMS Review, Springer;Academy of Marketing Science, vol. 1(3), pages 145-153, December.
    5. Solomon A. Keelson, 2012. "A Quantitative Study Of Market Orientation And Organizational Performance Of Listed Companies: Evidence From Ghana," International Journal of Management and Marketing Research, The Institute for Business and Finance Research, vol. 5(3), pages 110-114.
    6. Lisiane Costa Pereira & Emerson Wagner Mainardes & Silveli Cristo-Andrade, 2023. "Antecedents of the faithful’s loyalty," International Review on Public and Nonprofit Marketing, Springer;International Association of Public and Non-Profit Marketing, vol. 20(2), pages 289-318, June.
    7. Carmen Camarero & Mª Garrido & Eva Vicente, 2011. "How cultural organizations’ size and funding influence innovation and performance: the case of museums," Journal of Cultural Economics, Springer;The Association for Cultural Economics International, vol. 35(4), pages 247-266, November.
    8. Hosung Son & Joosung Lee & Yanghon Chung, 2017. "Value Creation Mechanism of Social Enterprises in Manufacturing Industry: Empirical Evidence from Korea," Sustainability, MDPI, vol. 10(1), pages 1-24, December.
    9. Janette Sheerman & Nancy Brown, 2016. "Blurring Lines – the Case for a Marketing Mind Set Within the Third Sector," International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, vol. 2(1), pages 164-171, July.
    10. K. H Masilo, 2018. "Perceptions of the National Credit Regulator on the usefulness of the debt counselling process in South Africa," Journal of Economics and Behavioral Studies, AMH International, vol. 9(6), pages 208-214.
    11. Chad, Paul, 2013. "Extending the use of market orientation: Transforming a charity into a business," Australasian marketing journal, Elsevier, vol. 21(1), pages 10-16.
    12. Ruth Stock-Homburg, 2008. "Die Rolle des marktorientierten Personalmanagements im Rahmen der Umsetzung marktorientierter Strategien: Eine empirische Untersuchung," Schmalenbach Journal of Business Research, Springer, vol. 60(2), pages 124-152, March.
    13. Aliyu Mukhtar Shehu & Rosli Mahmood, 2014. "An Empirical Analysis of Market Orientation and Business Performance Relationship in the Context of Developing Economy," International Journal of Academic Research in Business and Social Sciences, Human Resource Management Academic Research Society, International Journal of Academic Research in Business and Social Sciences, vol. 4(9), pages 219-232, September.
    14. Jon Morandeira Arca & Victoria De Elizagarate Gutiérrez & Irati Labaien Egiguren, 2017. "An approach to market orientation in the basic units of public action," International Review on Public and Nonprofit Marketing, Springer;International Association of Public and Non-Profit Marketing, vol. 14(4), pages 409-426, December.
    15. Guo, Chiquan & Wang, Yong J. & Metcalf, Ashley, 2014. "How to calibrate conventional market-oriented organizational culture in 21st century production-centered firms? A customer relationship perspective," International Journal of Production Economics, Elsevier, vol. 156(C), pages 235-245.
    16. Nwankwo Cosmas Anayochukwu & Kanyangale Macdonald Isaac, 2019. "Market Orientation and Survival of Small and Medium Enterprises in Nigeria," Foundations of Management, Sciendo, vol. 11(1), pages 291-304, January.
    17. Jindřich Špička & Petr Boukal & Hana Vávrová, 2016. "Discussion about Evaluation of Private Non-profit Success," Ekonomika a Management, Prague University of Economics and Business, vol. 2016(2).
    18. Fahad Nasser F. Alarjani & Bilal Anwar & Hassan Danial Aslam & Shahid Iqbal & Arslan Ayub, 2020. "A Moderated Mediation Model of Entrepreneurial Self-Efficacy, Institutional Environment, and Entrepreneurial Orientation for SME Development," SAGE Open, , vol. 10(3), pages 21582440209, July.
    19. Bhattarai, Charan Raj & Kwong, Caleb C.Y. & Tasavori, Misagh, 2019. "Market orientation, market disruptiveness capability and social enterprise performance: An empirical study from the United Kingdom," Journal of Business Research, Elsevier, vol. 96(C), pages 47-60.
    20. Giulia Cancellieri, 2015. "Strategic practices and italian opera houses? performance: the innovation dilemma," MERCATI & COMPETITIVIT?, FrancoAngeli Editore, vol. 2015(3), pages 39-59.

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