An Empirical Analysis of Market Orientation and Business Performance Relationship in the Context of Developing Economy
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- Haugland, Sven A. & Myrtveit, Ingunn & Nygaard, Arne, 2007. "Market orientation and performance in the service industry: A data envelopment analysis," Journal of Business Research, Elsevier, vol. 60(11), pages 1191-1197, November.
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- Bu, Kyunghee & Park, Seong Yong, 2016. "Are consumers in collectivist culture mostly indifferent to sports lesson programs?: A DAQ simulation on the Kano fuzzy model," Journal of Business Research, Elsevier, vol. 69(5), pages 1656-1660.
- Caroline Osuagwu, 2020. "Market Orientation Conceptualizations, Components and Performance-Impacts: A Literature Review and Conceptual Framework," International Journal of Marketing Studies, Canadian Center of Science and Education, vol. 11(2), pages 102-102, March.
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Market orientations; Business performance; Nigeria;All these keywords.
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