A strategy implementation perspective of market orientation
Download full text from publisher
As the access to this document is restricted, you may want to search for a different version of it.
References listed on IDEAS
- Govindarajan, V. & Gupta, Anil K., 1985. "Linking control systems to business unit strategy: impact on performance," Accounting, Organizations and Society, Elsevier, vol. 10(1), pages 51-66, January.
- Noel Capon & John U. Farley & Scott Hoenig, 1990. "Determinants of Financial Performance: A Meta-Analysis," Management Science, INFORMS, vol. 36(10), pages 1143-1159, October.
- Woodside, Arch G. & Sullivan, Daniel P. & TrappeyIII, Randolph J., 1999. "Assessing Relationships among Strategic Types, Distinctive Marketing Competencies, and Organizational Performance," Journal of Business Research, Elsevier, vol. 45(2), pages 135-146, June.
- Pelham, Alfred M., 1999. "Influence of Environment, Strategy, and Market Orientation on Performance in Small Manufacturing Firms," Journal of Business Research, Elsevier, vol. 45(1), pages 33-46, May.
- Steenkamp, Jan-Benedict E M & Baumgartner, Hans, 1998. " Assessing Measurement Invariance in Cross-National Consumer Research," Journal of Consumer Research, Oxford University Press, vol. 25(1), pages 78-90, June.
- Armstrong, J. Scott & Overton, Terry S., 1977. "Estimating Nonresponse Bias in Mail Surveys," MPRA Paper 81694, University Library of Munich, Germany.
CitationsCitations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
- Stern Neill, 2010. "Decomposing the effects of organizational memory on marketing implementation," Marketing Letters, Springer, vol. 21(2), pages 135-147, June.
- Yamashita, Yuko & Uehara, Wataru & Fukutomi, Gen & Sasaki, Masato & Fukuchi, Hiroyuki, 2012. "Dynamism Inside The Mo Box: The Credibility Of Market Information As A Key Factor In Market Orientation," Hitotsubashi Journal of commerce and management, Hitotsubashi University, vol. 46(1), pages 65-79, January.
- Caner Dincer & Banu Dincer, 2014. "An Overview and Analysis of Marketing Ethics," International Journal of Academic Research in Business and Social Sciences, Human Resource Management Academic Research Society, International Journal of Academic Research in Business and Social Sciences, vol. 4(11), pages 151-158, November.
- Jantunen, Ari & Nummela, Niina & Puumalainen, Kaisu & Saarenketo, Sami, 2008. "Strategic orientations of born globals--Do they really matter?," Journal of World Business, Elsevier, vol. 43(2), pages 158-170, March.
- Hagen, Birgit & Zucchella, Antonella & Cerchiello, Paola & De Giovanni, Nicolò, 2012. "International strategy and performance—Clustering strategic types of SMEs," International Business Review, Elsevier, vol. 21(3), pages 369-382.
More about this item
StatisticsAccess and download statistics
All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:eee:jbrese:v:57:y:2004:i:12:p:1331-1340. See general information about how to correct material in RePEc.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Dana Niculescu). General contact details of provider: http://www.elsevier.com/locate/jbusres .