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Dynamism Inside The Mo Box: The Credibility Of Market Information As A Key Factor In Market Orientation

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  • YAMASHITA, YUKO
  • 山下, 裕子
  • UEHARA, WATARU
  • 上原, 渉
  • FUKUTOMI, GEN
  • 福冨, 言
  • SASAKI, MASATO
  • FUKUCHI, HIROYUKI
  • 福地, 宏之

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Suggested Citation

  • Yamashita, Yuko & 山下, 裕子 & Uehara, Wataru & 上原, 渉 & Fukutomi, Gen & 福冨, 言 & Sasaki, Masato & Fukuchi, Hiroyuki & 福地, 宏之, 2012. "Dynamism Inside The Mo Box: The Credibility Of Market Information As A Key Factor In Market Orientation," Hitotsubashi Journal of commerce and management, Hitotsubashi University, vol. 46(1), pages 65-79, October.
    • Handle: RePEc:hit:hitjcm:v:46:y:2012:i:1:p:65-79
    DOI: 10.15057/25373
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    References listed on IDEAS

    as
    1. Malshe, Avinash, 2010. "How is marketers' credibility construed within the sales-marketing interface?," Journal of Business Research, Elsevier, vol. 63(1), pages 13-19, January.
    2. Homburg, Christian & Krohmer, Harley & Workman, John Jr., 2004. "A strategy implementation perspective of market orientation," Journal of Business Research, Elsevier, vol. 57(12), pages 1331-1340, December.
    3. Kwaku Atuahene-Gima & Felicitas Evangelista, 2000. "Cross-Functional Influence in New Product Development: An Exploratory Study of Marketing and R...D Perspectives," Management Science, INFORMS, vol. 46(10), pages 1269-1284, October.
    4. Piercy, Nigel F. & Morgan, Neil A., 1994. "The marketing planning process: Behavioral problems compared to analytical techniques in explaining marketing plan credibility," Journal of Business Research, Elsevier, vol. 29(3), pages 167-178, March.
    5. G. Tomas M. Hult & David J. Ketchen & Stanley F. Slater, 2005. "Market orientation and performance: an integration of disparate approaches," Strategic Management Journal, Wiley Blackwell, vol. 26(12), pages 1173-1181, December.
    6. Rudy K. Moenaert & William E. Souder, 1996. "Context and Antecedents of Information Utility at the R&D/Marketing Interface," Management Science, INFORMS, vol. 42(11), pages 1592-1610, November.
    7. Paula Jarzabkowski & Julia Balogun, 2009. "The Practice and Process of Delivering Integration through Strategic Planning," Journal of Management Studies, Wiley Blackwell, vol. 46(8), pages 1255-1288, December.
    8. Krohmer, Harley & Homburg, Christian & Workman, John P., 2002. "Should marketing be cross-functional? Conceptual development and international empirical evidence," Journal of Business Research, Elsevier, vol. 55(6), pages 451-465, June.
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