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Metaphors and competitive advantage: Evaluating the use of metaphors in theories of competitive strategy

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  • Hunt, Shelby D.
  • Menon, Anil

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  • Hunt, Shelby D. & Menon, Anil, 1995. "Metaphors and competitive advantage: Evaluating the use of metaphors in theories of competitive strategy," Journal of Business Research, Elsevier, vol. 33(2), pages 81-90, June.
    • Handle: RePEc:eee:jbrese:v:33:y:1995:i:2:p:81-90
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    1. Bernard Pras & Gilles Laurent & Gary L. Lilien, 1994. "Research Traditions in Marketing," Post-Print halshs-00150675, HAL.
    2. Thompson, Craig J & Locander, William B & Pollio, Howard R, 1989. "Putting Consumer Experience Back into Consumer Research: The Philosophy and Method of Existential-Phenomenology," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 16(2), pages 133-146, September.
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    1. Sophie Cacciaguidi-Fahy & James Cunningham, 2007. "The Use of Strategic Metaphors in Intercultural Business Communication," Managing Global Transitions, University of Primorska, Faculty of Management Koper, vol. 5(2), pages 133-155.
    2. Richard L. Gruner & Damien Power, 2023. "Conceptual wanderlust: How to develop creative supply chain theory with analogies," Journal of Supply Chain Management, Institute for Supply Management, vol. 59(4), pages 3-21, October.
    3. Alajoutsijärvi, Kimmo & Eriksson, Päivi & Tikkanen, Henrikki, 2001. "Dominant metaphors in the IMP network discourse: 'the network as a marriage' and 'the network as a business system'," International Business Review, Elsevier, vol. 10(1), pages 91-107, February.
    4. Ethan Nikookar & Mark Stevenson & Mohsen Varsei, 2024. "Building an antifragile supply chain: A capability blueprint for resilience and post‐disruption growth," Journal of Supply Chain Management, Institute for Supply Management, vol. 60(1), pages 13-31, January.
    5. Perez-Vega, Rodrigo & Kaartemo, Valtteri & Lages, Cristiana R. & Borghei Razavi, Niloofar & Männistö, Jaakko, 2021. "Reshaping the contexts of online customer engagement behavior via artificial intelligence: A conceptual framework," Journal of Business Research, Elsevier, vol. 129(C), pages 902-910.
    6. Celuch, Kevin G. & Bantham, John H. & Kasouf, Chickery J., 2006. "An extension of the marriage metaphor in buyer-seller relationships: An exploration of individual level process dynamics," Journal of Business Research, Elsevier, vol. 59(5), pages 573-581, May.
    7. Victoria Stephens & Lee Matthews & Joep P. Cornelissen & Hefin Rowlands, 2022. "Building Novel Supply Chain Theory Using “Metaphorical Imagination”," Journal of Supply Chain Management, Institute for Supply Management, vol. 58(1), pages 124-139, January.
    8. Dodd, Sarah Drakopoulou, 2002. "Metaphors and meaning: A grounded cultural model of us entrepreneurship," Journal of Business Venturing, Elsevier, vol. 17(5), pages 519-535, September.
    9. Ghazinoory, Sepehr & Phillips, Fred & Afshari-Mofrad, Masoud & Bigdelou, Nasrin, 2021. "Innovation lives in ecotones, not ecosystems," Journal of Business Research, Elsevier, vol. 135(C), pages 572-580.
    10. Aaron Tham, 2016. "When Harry met Sally: different approaches towards Uber and AirBnB—an Australian and Singapore perspective," Information Technology & Tourism, Springer, vol. 16(4), pages 393-412, December.
    11. Sepehr Ghazinoory & Parvaneh Aghaei, 2024. "Metaphor research as a research strategy in social sciences and humanities," Quality & Quantity: International Journal of Methodology, Springer, vol. 58(1), pages 227-248, February.
    12. Rindfleisch, Aric, 1996. "Marketing as warfare: Reassessing a dominant metaphor," Business Horizons, Elsevier, vol. 39(5), pages 3-10.
    13. Shelby D. Hunt, 2017. "Strategic marketing, sustainability, the triple bottom line, and resource-advantage (R-A) theory: Securing the foundations of strategic marketing theory and research," AMS Review, Springer;Academy of Marketing Science, vol. 7(1), pages 52-66, June.
    14. Julia Balogun & Claus Jacobs & Paula Jarzabkowski & Saku Mantere & Eero Vaara, 2014. "Placing Strategy Discourse in Context: Sociomateriality, Sensemaking, and Power," Journal of Management Studies, Wiley Blackwell, vol. 51(2), pages 175-201, March.
    15. Guha, Mahua & Das, Gopal, 2017. "Routine contraction in good times: An example of a typical prototype development routine," Journal of Business Research, Elsevier, vol. 70(C), pages 145-152.
    16. Celuch, Kevin & Bantham, John H. & Kasouf, Chickery J., 2011. "The role of trust in buyer-seller conflict management," Journal of Business Research, Elsevier, vol. 64(10), pages 1082-1088, October.
    17. Bantham, John H. & Celuch, Kevin G. & Kasouf, Chickery J., 2003. "A perspective of partnerships based on interdependence and dialectical theory," Journal of Business Research, Elsevier, vol. 56(4), pages 265-274, April.
    18. Jie Wu & Junming Zhang & Narisa Zhao, 2025. "How to boost e-commerce for poverty alleviation? A perspective on competitiveness analysis using online reviews," Electronic Commerce Research, Springer, vol. 25(1), pages 631-662, February.
    19. Stéphane Goria, 2009. "Cartographie et processus d'Intelligence Economique : L'analogie du plateau de jeu comme aide à la décision stratégique," Post-Print halshs-00461699, HAL.
    20. O'Malley, Lisa & Prothero, Andrea, 2004. "Beyond the frills of relationship marketing," Journal of Business Research, Elsevier, vol. 57(11), pages 1286-1294, November.

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