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Mesure de la performance des agences bancaires par une approche DEA

  • Aude Hubrecht

    ()

    (Université de Bourgogne)

  • Michel Dietsch

    (Université de Strasbourg 3)

  • Fabienne Guerra

    (FUCAM - Mons)

(VF)Dans le cadre de l’approche DEA («Data Envelopment Analysis») nous développons de nouveaux indicateurs de la performance pour les réseaux de distribution intégrés. Nous détaillons les développements méthodologiques utiles à la construction d’un indicateur de productivité des points de vente qui respecte les critères de contrôlabilité, de cohérence transversale. Ensuite, nous modélisons le lien entre un indicateur de performance de la tête de réseau et l’indicateur de productivité des points de vente pour garantir la cohérence hiérarchique. Et enfin, nous insérons ces indicateurs dans un outil d’aide à la décision conforme à l’organisation verticale des réseaux de distribution : un système de tableau de bord prospectif.(VA)In a DEA framework («Data Envelopment Analysis»), we develop new performance indicators for the integer retail network. We detail the methodological improvement to propose a productivity indicator which respects the criteria of controllability and transversal coherence. Next, we formalise the relation between a performance indicator of the headquarter and the productivity of the retailers. Finally, we insert these new indicators into a making help decision tool modified to be in accordance with the vertical organisation of the retail network: a system of balanced scorecard.

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Paper provided by Université de Bourgogne - CREGO EA7317 Centre de recherches en gestion des organisations in its series Working Papers CREGO with number 1050602.

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Length: 57 pages
Date of creation: Jun 2005
Date of revision:
Handle: RePEc:dij:wpfarg:1050602
Contact details of provider: Postal: 2 Bd Gabriel, BP 26611, 21066 Dijon Cedex, France

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  1. repec:ner:tilbur:urn:nbn:nl:ui:12-373304 is not listed on IDEAS
  2. Berger, Allen N. & Humphrey, David B., 1997. "Efficiency of financial institutions: International survey and directions for future research," European Journal of Operational Research, Elsevier, vol. 98(2), pages 175-212, April.
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  8. Athanassopoulos, Antreas D, 1998. "Nonparametric Frontier Models for Assessing the Market and Cost Efficiency of Large-Scale Bank Branch Networks," Journal of Money, Credit and Banking, Blackwell Publishing, vol. 30(2), pages 172-92, May.
  9. Colwell, R J & Davis, E P, 1992. " Output and Productivity in Banking," Scandinavian Journal of Economics, Wiley Blackwell, vol. 94(0), pages S111-29, Supplemen.
  10. Volle, Pierre, 1999. "Promotion et choix du point de vente," Economics Papers from University Paris Dauphine 123456789/1494, Paris Dauphine University.
  11. Walter Briec & Benoit Dervaux & Hervé Leleu, 2003. "Aggregation of Directional Distance Functions and Industrial Efficiency," Journal of Economics, Springer, vol. 79(3), pages 237-261, 07.
  12. Schaffnit, Claire & Rosen, Dan & Paradi, Joseph C., 1997. "Best practice analysis of bank branches: An application of DEA in a large Canadian bank," European Journal of Operational Research, Elsevier, vol. 98(2), pages 269-289, April.
  13. Oral, Muhittin & Yolalan, Reha, 1990. "An empirical study on measuring operating efficiency and profitability of bank branches," European Journal of Operational Research, Elsevier, vol. 46(3), pages 282-294, June.
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