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Cultural convergence through web-based management techniques? The case of corporate web site recruiting

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  • Puck, Jonas F
  • Mohr, Alexander T
  • Holtbrügge, Dirk

Abstract

This paper empirically analyzes the influence of national culture on the comprehensiveness to which companies in different countries make use of corporate web site recruiting. Based on Hofstede's 4-Dimensions model of culture, four hypotheses are developed and tested against data from 420 companies in 14 countries. The results indicate that cultural effects are relevant even though a management technique is provided on the World Wide Web. Particularly, individualism has a strong influence on the use of corporate web site recruiting in different countries. Thus, the results lend support for the divergence approach in international management research.

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  • Puck, Jonas F & Mohr, Alexander T & Holtbrügge, Dirk, 2006. "Cultural convergence through web-based management techniques? The case of corporate web site recruiting," Journal of International Management, Elsevier, vol. 12(2), pages 181-195, June.
    • Handle: RePEc:eee:intman:v:12:y:2006:i:2:p:181-195
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