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Web Site Design: Building a Cognitive Framework

Author

Listed:
  • Deborah E. Rosen

    (University of Rhode Island, USA)

  • Elizabeth Purinton

    (Marist College, USA)

  • Scott F. Lloyd

    (University of Rhode Island, USA)

Abstract

Usability is rapidly becoming recognized as a crucial element in Web design. Usability addresses the question: How easy is a system for visitors to learn, to use and to remember? Usability impacts the quality of the user’s experience. How, then, does an organization contemplating an online presence choose design elements and a composition that facilitate usability thus encouraging visitors to enter a Web site as well as become repeat visitors? Cognitive psychology offers one perspective that may provide some guidance for site design based upon how individuals process information. The research presented in this paper addresses the question: What factors, if used in site design, will encourage surfers to enter a Web site? Through the development of the Web Site Preference Framework, the authors provide evidence that by making a Web site conducive to information processing preferences, Web pages can be designed that will facilitate viewers entering the site.

Suggested Citation

  • Deborah E. Rosen & Elizabeth Purinton & Scott F. Lloyd, 2004. "Web Site Design: Building a Cognitive Framework," Journal of Electronic Commerce in Organizations (JECO), IGI Global, vol. 2(1), pages 15-28, January.
    • Handle: RePEc:igg:jeco00:v:2:y:2004:i:1:p:15-28
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    File URL: http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/jeco.2004010102
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    Cited by:

    1. Puck, Jonas F & Mohr, Alexander T & Holtbrügge, Dirk, 2006. "Cultural convergence through web-based management techniques? The case of corporate web site recruiting," Journal of International Management, Elsevier, vol. 12(2), pages 181-195, June.

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