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Profiles of Internet Buyers in 20 Countries: Evidence for Region-Specific Strategies

Author

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  • Patrick D Lynch

    (Institute for Strategic Change)

  • John C Beck

    (Institute for Strategic Change)

Abstract

The prospect of an emerging global Internet consumer entices many internationalizing organizations as it would enable standardization of Internet strategies on a worldwide basis. A sample of advanced Internet users from 20 countries shows differences in beliefs, attitudes, perceptions, and Internet buying behavior depending on user experience, and home country or region. There were important differences after controlling for social, cultural and macro-economic variables. Implications for a regional approach to global e-commerce strategies are discussed.© 2001 JIBS. Journal of International Business Studies (2001) 32, 725–748

Suggested Citation

  • Patrick D Lynch & John C Beck, 2001. "Profiles of Internet Buyers in 20 Countries: Evidence for Region-Specific Strategies," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 32(4), pages 725-748, December.
    • Handle: RePEc:pal:jintbs:v:32:y:2001:i:4:p:725-748
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    Cited by:

    1. Shaheer, Noman Ahmed & Li, Sali, 2020. "The CAGE around cyberspace? How digital innovations internationalize in a virtual world," Journal of Business Venturing, Elsevier, vol. 35(1).
    2. Bartikowski, Boris & Taieb, Besma & Chandon, Jean-Louis, 2016. "Targeting without alienating on the Internet: Ethnic minority and majority consumers," Journal of Business Research, Elsevier, vol. 69(3), pages 1082-1089.
    3. Yamin, Mohammad & Sinkovics, Rudolf R., 2006. "Online internationalisation, psychic distance reduction and the virtuality trap," International Business Review, Elsevier, vol. 15(4), pages 339-360, August.
    4. Broeder Peter & Scherp Evelien, 2018. "Colour Preference of Online Consumers: a Cross- Cultural Perspective," Marketing – from Information to Decision Journal, Sciendo, vol. 1(1), pages 1-11, January.
    5. Doern, Rachel R. & Fey, Carl F., 2006. "E-commerce developments and strategies for value creation: The case of Russia," Journal of World Business, Elsevier, vol. 41(4), pages 315-327, December.
    6. Puck, Jonas F & Mohr, Alexander T & Holtbrügge, Dirk, 2006. "Cultural convergence through web-based management techniques? The case of corporate web site recruiting," Journal of International Management, Elsevier, vol. 12(2), pages 181-195, June.
    7. Zaid Ahmad Ansari & Faran Ahmed Qadri, 2018. "Role of E-retailer’s Image in Online Consumer Behaviour – Empirical Findings from E-customers’ Perspective in Saudi Arabia," International Business Research, Canadian Center of Science and Education, vol. 11(4), pages 57-64, April.
    8. Patricia R. Loubeau & Robert Jantzen & Elitsa Alexander, 2014. "Profiles And Preferences Of On-Line Millenial Shoppers In Bulgaria," Economic Review: Journal of Economics and Business, University of Tuzla, Faculty of Economics, vol. 12(1), pages 63-79.
    9. David A. Griffith & Hannah S. Lee & Goksel Yalcinkaya, 2023. "Understanding the relationship between advertising spending and happiness at the country level," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 54(1), pages 128-150, February.
    10. Petersen, Bent & Welch, Lawrence S., 2002. "International Business Development And The Internet, Post-Hype," Working Papers 8-2002, Copenhagen Business School, Department of International Economics and Management.
    11. Reuber, A. Rebecca & Fischer, Eileen, 2011. "International entrepreneurship in internet-enabled markets," Journal of Business Venturing, Elsevier, vol. 26(6), pages 660-679.
    12. Jared M. Hansen & Paul Wilson, 2023. "Modeling and explaining the growth patterns over time of country-specific website clickstream metrics," Journal of Marketing Analytics, Palgrave Macmillan, vol. 11(4), pages 561-576, December.
    13. Glavas, Charmaine & Mathews, Shane, 2014. "How international entrepreneurship characteristics influence Internet capabilities for the international business processes of the firm," International Business Review, Elsevier, vol. 23(1), pages 228-245.
    14. Vecchi, Alessandra & Brennan, Louis, 2022. "Two tales of internationalization – Chinese internet firms' expansion into the European market," Journal of Business Research, Elsevier, vol. 152(C), pages 106-127.
    15. Prashant Verma & Shruti Jain, 2015. "Skills Augmenting Online Shopping Behavior: A Study of Need for Cognition Positive Segment," Business Perspectives and Research, , vol. 3(2), pages 126-145, July.
    16. Fritz, Wolfgang & Dees, Heiko, 2004. "Die Standardisierung des internationalen E-Marketing von Handelsunternehmen: Erste Ergebnisse eines Forschungsprojekts," Working Papers 04/01, Technische Universität Braunschweig, Institute of Marketing.
    17. Daniel Belingher & Cantemir Adrian Calin, 2011. "The Behaviour Of The Digital Consumer," Annals - Economy Series, Constantin Brancusi University, Faculty of Economics, vol. 2, pages 26-33, May.

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