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Group identity in markets

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  • Li, Sherry Xin
  • Dogan, Kutsal
  • Haruvy, Ernan

Abstract

We present a laboratory experiment that measures the effects of group identity--one's perceived membership in social groups--on market transactions in an oligopoly market with a few sellers and buyers. We artificially induce group identity using art preferences and college majors in different treatments, respectively. Subjects are randomly assigned into the roles of buyers and sellers and interact repeatedly. We find that the presence of groups influences both the selection of trading partners and the determination of prices. All else equal, sellers are more likely to make offers to ingroup buyers, and the buyers are more likely to accept offers from ingroup sellers. There are considerable intergroup price differentials with the outgroup sellers charging a lower price than the ingroup sellers.

Suggested Citation

  • Li, Sherry Xin & Dogan, Kutsal & Haruvy, Ernan, 2011. "Group identity in markets," International Journal of Industrial Organization, Elsevier, vol. 29(1), pages 104-115, January.
  • Handle: RePEc:eee:indorg:v:29:y:2011:i:1:p:104-115
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    References listed on IDEAS

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    Cited by:

    1. Horstmann, Elaine & Blankenberg, Ann-Kathrin & Schneider, Tim, 2017. "Cooperation in public goods games: Enhancing effects of group identity and competition," Center for European, Governance and Economic Development Research Discussion Papers 324, University of Goettingen, Department of Economics.
    2. Daniel John Zizzo, 2012. "Inducing natural group identity: A RDP analysis," Working Paper series, University of East Anglia, Centre for Behavioural and Experimental Social Science (CBESS) 12-01, School of Economics, University of East Anglia, Norwich, UK..
    3. repec:eee:gamebe:v:107:y:2018:i:c:p:238-252 is not listed on IDEAS
    4. List, John A. & Neilson, William S. & Price, Michael K., 2016. "The effects of group composition in a strategic environment: Evidence from a field experiment," European Economic Review, Elsevier, vol. 90(C), pages 67-85.
    5. Herbst, Luisa & Konrad, Kai A. & Morath, Florian, 2015. "Endogenous group formation in experimental contests," European Economic Review, Elsevier, vol. 74(C), pages 163-189.
    6. Dominique Cappelletti & Luigi Mittone & Matteo Ploner, 2015. "Language and intergroup discrimination. Evidence from an experiment," CEEL Working Papers 1504, Cognitive and Experimental Economics Laboratory, Department of Economics, University of Trento, Italia.
    7. Sang-Hyun Kim & Fernanda L. Lopez de Leon, 2016. "In-group and Out-group Biases in the Marketplace: A Field Experiment during the World Cup," Working papers 2016rwp-100, Yonsei University, Yonsei Economics Research Institute.
    8. Le Coq, ChloƩ & Tremewan, James & Wagner, Alexander K., 2015. "On the effects of group identity in strategic environments," European Economic Review, Elsevier, vol. 76(C), pages 239-252.
    9. Ockenfels, Axel & Werner, Peter, 2014. "Beliefs and ingroup favoritism," Journal of Economic Behavior & Organization, Elsevier, vol. 108(C), pages 453-462.
    10. Tom Lane, 2015. "Discrimination in the laboratory: a meta-analysis," Discussion Papers 2015-03, The Centre for Decision Research and Experimental Economics, School of Economics, University of Nottingham.
    11. repec:eee:soceco:v:73:y:2018:i:c:p:1-10 is not listed on IDEAS

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