Reputation and international technology transfer: a comparative study of Japanese, European and American corporations in Korea
We have compared the licensing agreements of Korean firms with Japanese, North American and European (British and Continental European) licensors. In view of contract length, Continental Europeans and North Americans show longer period than Japanese and British. Considering the brand accompanying the technology licensing, we can observe a difference between the Anglo-American countries and the others. The outcome corresponds with the existing literature that opportunism is greater in the Anglo-Saxon culture than elsewhere.
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Volume (Year): 9 (2000)
Issue (Month): 5 (October)
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