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Information theory as a unifying statistical approach for use in marketing research

Author

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  • Brockett, Patrick L.
  • Charnes, Abraham
  • Cooper, William W.
  • Learner, David
  • Phillips, Fred Y.

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Suggested Citation

  • Brockett, Patrick L. & Charnes, Abraham & Cooper, William W. & Learner, David & Phillips, Fred Y., 1995. "Information theory as a unifying statistical approach for use in marketing research," European Journal of Operational Research, Elsevier, vol. 84(2), pages 310-329, July.
  • Handle: RePEc:eee:ejores:v:84:y:1995:i:2:p:310-329
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    References listed on IDEAS

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    1. A. Charnes & W. W. Cooper & D. B. Learner & F. Y. Phillips, 1984. "An MDI Model and an Algorithm for Composite Hypotheses Testing and Estimation in Marketing," Marketing Science, INFORMS, vol. 3(1), pages 55-72.
    2. M. K. Berkowitz & G. H. Haines, 1982. "Predicting Demand for Residential Solar Heating: An Attribute Method," Management Science, INFORMS, vol. 28(7), pages 717-727, July.
    3. Hirotugu Akaike, 1977. "An extension of the method of maximum likelihood and the Stein's problem," Annals of the Institute of Statistical Mathematics, Springer;The Institute of Statistical Mathematics, vol. 29(1), pages 153-164, December.
    4. Masao Nakanishi & Lee G. Cooper, 1982. "Technical Note—Simplified Estimation Procedures for MCI Models," Marketing Science, INFORMS, vol. 1(3), pages 314-322.
    5. Zellner, A., 1988. "Optimal Information-Processing And Bayes' Theorem," Papers m8803, Southern California - Department of Economics.
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    Cited by:

    1. Ribeiro, E.M.S. & Prataviera, G.A., 2014. "Information theoretic approach for accounting classification," Physica A: Statistical Mechanics and its Applications, Elsevier, vol. 416(C), pages 651-660.
    2. Soofi, E. S. & Retzer, J. J., 2002. "Information indices: unification and applications," Journal of Econometrics, Elsevier, vol. 107(1-2), pages 17-40, March.
    3. Soofi, E.S. & Nystrom, P.C. & Yasai-Ardekani, M., 2009. "Executives' perceived environmental uncertainty shortly after 9/11," Computational Statistics & Data Analysis, Elsevier, vol. 53(9), pages 3502-3515, July.
    4. Cooper, W. W. & Tone, K., 1997. "Measures of inefficiency in data envelopment analysis and stochastic frontier estimation," European Journal of Operational Research, Elsevier, vol. 99(1), pages 72-88, May.
    5. Glover, Fred & Sueyoshi, Toshiyuki, 2009. "Contributions of Professor William W. Cooper in Operations Research and Management Science," European Journal of Operational Research, Elsevier, vol. 197(1), pages 1-16, August.

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