Information theory as a unifying statistical approach for use in marketing research
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- Zellner, A., 1988. "Optimal Information-Processing And Bayes' Theorem," Papers m8803, Southern California - Department of Economics.
- A. Charnes & W. W. Cooper & D. B. Learner & F. Y. Phillips, 1984. "An MDI Model and an Algorithm for Composite Hypotheses Testing and Estimation in Marketing," Marketing Science, INFORMS, vol. 3(1), pages 55-72.
- M. K. Berkowitz & G. H. Haines, 1982. "Predicting Demand for Residential Solar Heating: An Attribute Method," Management Science, INFORMS, vol. 28(7), pages 717-727, July.
- Hirotugu Akaike, 1977. "An extension of the method of maximum likelihood and the Stein's problem," Annals of the Institute of Statistical Mathematics, Springer;The Institute of Statistical Mathematics, vol. 29(1), pages 153-164, December.
- Masao Nakanishi & Lee G. Cooper, 1982. "Technical Note—Simplified Estimation Procedures for MCI Models," Marketing Science, INFORMS, vol. 1(3), pages 314-322.
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