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Information theory as a unifying statistical approach for use in marketing research

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  • Brockett, Patrick L.
  • Charnes, Abraham
  • Cooper, William W.
  • Learner, David
  • Phillips, Fred Y.

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  • Brockett, Patrick L. & Charnes, Abraham & Cooper, William W. & Learner, David & Phillips, Fred Y., 1995. "Information theory as a unifying statistical approach for use in marketing research," European Journal of Operational Research, Elsevier, vol. 84(2), pages 310-329, July.
    • Handle: RePEc:eee:ejores:v:84:y:1995:i:2:p:310-329
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    References listed on IDEAS

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    1. M. K. Berkowitz & G. H. Haines, 1982. "Predicting Demand for Residential Solar Heating: An Attribute Method," Management Science, INFORMS, vol. 28(7), pages 717-727, July.
    2. John R. Hauser, 1978. "Testing the Accuracy, Usefulness, and Significance of Probabilistic Choice Models: An Information-Theoretic Approach," Operations Research, INFORMS, vol. 26(3), pages 406-421, June.
    3. Zellner, A., 1988. "Optimal Information-Processing And Bayes' Theorem," Papers m8803, Southern California - Department of Economics.
    4. Tae Hoon Oum, 1979. "A Warning on the Use of Linear Logit Models in Transport Mode Choice Studies," Bell Journal of Economics, The RAND Corporation, vol. 10(1), pages 374-388, Spring.
    5. A. Charnes & W. W. Cooper & D. B. Learner & F. Y. Phillips, 1984. "An MDI Model and an Algorithm for Composite Hypotheses Testing and Estimation in Marketing," Marketing Science, INFORMS, vol. 3(1), pages 55-72.
    6. Hirotugu Akaike, 1977. "An extension of the method of maximum likelihood and the Stein's problem," Annals of the Institute of Statistical Mathematics, Springer;The Institute of Statistical Mathematics, vol. 29(1), pages 153-164, December.
    7. Masao Nakanishi & Lee G. Cooper, 1982. "Technical Note—Simplified Estimation Procedures for MCI Models," Marketing Science, INFORMS, vol. 1(3), pages 314-322.
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    Cited by:

    1. Antioco, Michael & Coussement, Kristof, 2018. "Misreading of consumer dissatisfaction in online product reviews: Writing style as a cause for bias," International Journal of Information Management, Elsevier, vol. 38(1), pages 301-310.
    2. E. M. S. Ribeiro & G. A. Prataviera, 2014. "Information theoretic approach for accounting classification," Papers 1401.2954, arXiv.org, revised Sep 2014.
    3. Ribeiro, E.M.S. & Prataviera, G.A., 2014. "Information theoretic approach for accounting classification," Physica A: Statistical Mechanics and its Applications, Elsevier, vol. 416(C), pages 651-660.
    4. Soofi, E. S. & Retzer, J. J., 2002. "Information indices: unification and applications," Journal of Econometrics, Elsevier, vol. 107(1-2), pages 17-40, March.
    5. Chris Gu & Yike Wang, 2022. "Consumer Online Search with Partially Revealed Information," Management Science, INFORMS, vol. 68(6), pages 4215-4235, June.
    6. Asok K. Nanda & Shovan Chowdhury, 2021. "Shannon's Entropy and Its Generalisations Towards Statistical Inference in Last Seven Decades," International Statistical Review, International Statistical Institute, vol. 89(1), pages 167-185, April.
    7. Glover, Fred & Sueyoshi, Toshiyuki, 2009. "Contributions of Professor William W. Cooper in Operations Research and Management Science," European Journal of Operational Research, Elsevier, vol. 197(1), pages 1-16, August.
    8. Gu, Chris & Wang, Yike, 2022. "Consumer online search with partially revealed information," LSE Research Online Documents on Economics 109871, London School of Economics and Political Science, LSE Library.
    9. Soofi, E.S. & Nystrom, P.C. & Yasai-Ardekani, M., 2009. "Executives' perceived environmental uncertainty shortly after 9/11," Computational Statistics & Data Analysis, Elsevier, vol. 53(9), pages 3502-3515, July.
    10. Cooper, W. W. & Tone, K., 1997. "Measures of inefficiency in data envelopment analysis and stochastic frontier estimation," European Journal of Operational Research, Elsevier, vol. 99(1), pages 72-88, May.
    11. Hatice Çiçek & Sinan Saraçlı, 2015. "Performance Of Shannon's Maximum Entropy Distribution Under Some Restrictions: An Application On Turkey's Annual Temperatures," Alphanumeric Journal, Bahadir Fatih Yildirim, vol. 3(1), pages 7-14, June.

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