IDEAS home Printed from https://ideas.repec.org/a/eee/crpeac/v71y2020ics1045235419300796.html
   My bibliography  Save this article

When sorry is not an option: CSR reporting and ‘face work’ in a stigmatised industry – A case study of Barrick (Acacia) gold mine in Tanzania

Author

Listed:
  • Lauwo, Sarah
  • Kyriacou, Orthodoxia
  • Julius Otusanya, Olatunde

Abstract

This paper investigates how a stigmatised company mobilised accounting, particularly CSR reporting, to manage a crisis of legitimacy and spoiled identity following a series of social and environmental crises. Specifically, it uses Goffman’s (1959, 1963) writings on stigma and presentation of self and Benoit’s (1995) image restoration theory to explore how a large mining company in Tanzania used various strategic responses in striving to distance and dissociate itself from the attached ‘stigma’. The evidence shows that, in response to attacks from pressure-group organisations, rather than apologising for the social and environmental crises, the company was preocupied with ‘defensive stigma management’ strategies, including denial and refocusing attention, evading responsibility, image bolstering, excuses and dissociation. Drawing on our findings, we argue that, rather than making the effects of stigma more visible, accounting and CSR disclosures were mobilised to conceal the threats of stigma, manage the legitimacy crisis and repair spoiled identity. This study moves beyond the current focus on legitimacy in the extant CSR reporting literature, by bringing in the concept of organisational stigma to examine stigma management strategies implemented by a company operating in a stigmatised industry to avoid, reduce or minimise its audiences’ disapproval.

Suggested Citation

  • Lauwo, Sarah & Kyriacou, Orthodoxia & Julius Otusanya, Olatunde, 2020. "When sorry is not an option: CSR reporting and ‘face work’ in a stigmatised industry – A case study of Barrick (Acacia) gold mine in Tanzania," CRITICAL PERSPECTIVES ON ACCOUNTING, Elsevier, vol. 71(C).
  • Handle: RePEc:eee:crpeac:v:71:y:2020:i:c:s1045235419300796
    DOI: 10.1016/j.cpa.2019.102099
    as

    Download full text from publisher

    File URL: http://www.sciencedirect.com/science/article/pii/S1045235419300796
    Download Restriction: Full text for ScienceDirect subscribers only
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Cho, Charles H. & Roberts, Robin W. & Patten, Dennis M., 2010. "The language of US corporate environmental disclosure," Accounting, Organizations and Society, Elsevier, vol. 35(4), pages 431-443, May.
    2. Cynthia E. Devers & Todd Dewett & Yuri Mishina & Carrie A. Belsito, 2009. "A General Theory of Organizational Stigma," Organization Science, INFORMS, vol. 20(1), pages 154-171, February.
    3. Rodolphe Durand & Jean-Philippe Vergne, 2015. "Asset divestment as a response to media attacks in stigmatized industries," Strategic Management Journal, Wiley Blackwell, vol. 36(8), pages 1205-1223, August.
    4. Andreas Georg Scherer & Guido Palazzo & David Seidl, 2013. "Managing Legitimacy in Complex and Heterogeneous Environments: Sustainable Development in a Globalized World," Journal of Management Studies, Wiley Blackwell, vol. 50(2), pages 259-284, March.
    5. B. Malsch & Y. Gendron & F. Grazzini, 2011. "Investigating interdisciplinary translations: The influence of Pierre Bourdieu on accounting literature," Post-Print halshs-00783872, HAL.
    6. Hopwood, Anthony G., 2009. "Accounting and the environment," Accounting, Organizations and Society, Elsevier, vol. 34(3-4), pages 433-439, April.
    7. Sarah Lauwo & Olatunde Julius Otusanya, 2014. "Corporate accountability and human rights disclosures: A case study of Barrick Gold Mine in Tanzania," Accounting Forum, Taylor & Francis Journals, vol. 38(2), pages 91-108, June.
    8. Rodolphe Durand & Deborah Philippe, 2011. "The impact of norm-conforming behaviors on firm reputation," Post-Print hal-00609203, HAL.
    9. Philip Linsley & Peter Kajuter, 2008. "Restoring reputation and repairing legitimacy: a case study of impression management in response to a major risk event at Allied Irish Banks plc," International Journal of Financial Services Management, Inderscience Enterprises Ltd, vol. 3(1), pages 65-82.
    10. Anne Vestergaard, 2014. "Mediatized Humanitarianism: Trust and Legitimacy in the Age of Suspicion," Journal of Business Ethics, Springer, vol. 120(4), pages 509-525, April.
    11. Niamh Brennan & Doris Merkl-Davies & Annika Beelitz, 2013. "Dialogism in Corporate Social Responsibility Communications: Conceptualising Verbal Interaction Between Organisations and Their Audiences," Journal of Business Ethics, Springer, vol. 115(4), pages 665-679, July.
    12. Bertrand Malsch & Yves Gendron & Frédérique Grazzini, 2011. "Investigating interdisciplinary translations: The influence of Pierre Bourdieu on accounting literature," Accounting, Auditing & Accountability Journal, Emerald Group Publishing, vol. 24(2), pages 194-228, February.
    13. Canning, Mary & O’Dwyer, Brendan, 2013. "The dynamics of a regulatory space realignment: Strategic responses in a local context," Accounting, Organizations and Society, Elsevier, vol. 38(3), pages 169-194.
    14. Heledd Jenkins, 2004. "Corporate social responsibility and the mining industry: conflicts and constructs," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 11(1), pages 23-34, March.
    15. Grougiou, Vassiliki & Dedoulis, Emmanouil & Leventis, Stergios, 2016. "Corporate Social Responsibility Reporting and Organizational Stigma: The Case of “Sin” Industries," Journal of Business Research, Elsevier, vol. 69(2), pages 905-914.
    16. Suddaby, Roy & Cooper, David J. & Greenwood, Royston, 2007. "Transnational regulation of professional services: Governance dynamics of field level organizational change," Accounting, Organizations and Society, Elsevier, vol. 32(4-5), pages 333-362.
    17. Jo-Ellen Pozner, 2008. "Stigma and Settling Up: An Integrated Approach to the Consequences of Organizational Misconduct for Organizational Elites," Journal of Business Ethics, Springer, vol. 80(1), pages 141-150, June.
    18. Gendron, Yves & Spira, Laura F., 2010. "Identity narratives under threat: A study of former members of Arthur Andersen," Accounting, Organizations and Society, Elsevier, vol. 35(3), pages 275-300, April.
    19. Mutti, Diana & Yakovleva, Natalia & Vazquez-Brust, Diego & Di Marco, Martín H., 2012. "Corporate social responsibility in the mining industry: Perspectives from stakeholder groups in Argentina," Resources Policy, Elsevier, vol. 37(2), pages 212-222.
    20. McKinley, William & Ponemon, Lawrence A. & Schick, Allen G., 1996. "Auditors' perceptions of client firms: The stigma of decline and the stigma of growth," Accounting, Organizations and Society, Elsevier, vol. 21(2-3), pages 193-213.
    21. Reinecke, Juliane & Arnold, Denis G. & Palazzo, Guido, 2016. "Qualitative Methods in Business Ethics, Corporate Responsibility, and Sustainability Research," Business Ethics Quarterly, Cambridge University Press, vol. 26(04), pages 1-1, October.
    22. Jeffrey Unerman, 2008. "Strategic reputation risk management and corporate social responsibility reporting," Accounting, Auditing & Accountability Journal, Emerald Group Publishing, vol. 21(3), pages 362-364, March.
    23. Solomon, Jill F. & Solomon, Aris & Joseph, Nathan L. & Norton, Simon D., 2013. "Impression management, myth creation and fabrication in private social and environmental reporting: Insights from Erving Goffman," Accounting, Organizations and Society, Elsevier, vol. 38(3), pages 195-213.
    24. B. Malsch & Y. Gendron & F. Grazzini, 2011. "Investigating interdisciplinary translations: The influence of Pierre Bourdieu on accounting literature," Post-Print halshs-00586846, HAL.
    25. Crawford Spence, 2007. "Social and environmental reporting and hegemonic discourse," Accounting, Auditing & Accountability Journal, Emerald Group Publishing, vol. 20(6), pages 855-882, October.
    26. Andon, Paul & Free, Clinton, 2012. "Auditing and crisis management: The 2010 Melbourne Storm salary cap scandal," Accounting, Organizations and Society, Elsevier, vol. 37(3), pages 131-154.
    27. Shapiro, Brian & Matson, Diane, 2008. "Strategies of resistance to internal control regulation," Accounting, Organizations and Society, Elsevier, vol. 33(2-3), pages 199-228.
    28. Dominic Detzen & Sebastian Hoffmann, 2018. "Stigma management and justifications of the self in denazification accounts," Accounting, Auditing & Accountability Journal, Emerald Group Publishing, vol. 31(1), pages 141-165, January.
    29. Sikka, Prem, 2011. "Accounting for human rights: The challenge of globalization and foreign investment agreements," CRITICAL PERSPECTIVES ON ACCOUNTING, Elsevier, vol. 22(8), pages 811-827.
    30. Neu, Dean & Wright, Michael, 1992. "Bank failures, stigma management and the accounting establishment," Accounting, Organizations and Society, Elsevier, vol. 17(7), pages 645-665, October.
    31. Hilson, Gavin, 2012. "Corporate Social Responsibility in the extractive industries: Experiences from developing countries," Resources Policy, Elsevier, vol. 37(2), pages 131-137.
    32. Shuili Du & Edward Vieira, 2012. "Striving for Legitimacy Through Corporate Social Responsibility: Insights from Oil Companies," Journal of Business Ethics, Springer, vol. 110(4), pages 413-427, November.
    33. Ciarán Ó hÓgartaigh & Margaret Ó hÓgartaigh & Tom Tyson, 2012. "‘Irish property should pay for Irish poverty’: accounting for the poor in pre-famine Ireland," Accounting History Review, Taylor & Francis Journals, vol. 22(3), pages 227-248, November.
    34. Lauwo, Sarah & Otusanya, Olatunde Julius, 2014. "Corporate accountability and human rights disclosures: A case study of Barrick Gold Mine in Tanzania," Accounting forum, Elsevier, vol. 38(2), pages 91-108.
    35. Guido Palazzo & Andreas Scherer, 2006. "Corporate Legitimacy as Deliberation: A Communicative Framework," Journal of Business Ethics, Springer, vol. 66(1), pages 71-88, June.
    36. Crawford Spence, 2009. "Social and environmental reporting and the corporate ego," Business Strategy and the Environment, Wiley Blackwell, vol. 18(4), pages 254-265, May.
    37. Giacomo Manetti & Marco Bellucci & LeeD. Parker, 2016. "The use of social media for engaging stakeholders in sustainability reporting," Accounting, Auditing & Accountability Journal, Emerald Group Publishing, vol. 29(6), pages 1-1, October.
    38. Alberto Fonseca, 2010. "How credible are mining corporations' sustainability reports? a critical analysis of external assurance under the requirements of the international council on mining and metals," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 17(6), pages 355-370, November.
    39. Spence, Crawford, 2009. "Social accounting's emancipatory potential: A Gramscian critique," CRITICAL PERSPECTIVES ON ACCOUNTING, Elsevier, vol. 20(2), pages 205-227.
    40. Frederick Bird, 2016. "The Practice of Mining and Inclusive Wealth Development in Developing Countries," Journal of Business Ethics, Springer, vol. 135(4), pages 631-643, June.
    41. Helen Tregidga & Markus J. Milne, 2006. "From sustainable management to sustainable development: a longitudinal analysis of a leading New Zealand environmental reporter," Business Strategy and the Environment, Wiley Blackwell, vol. 15(4), pages 219-241, July.
    42. Ataur Belal & David L Owen, 2015. "The rise and fall of stand-alone social reporting in a multinational subsidiary in Bangladesh: A case study," Accounting, Auditing & Accountability Journal, Emerald Group Publishing, vol. 28(7), pages 1160-1192, September.
    43. Bryant Ashley Hudson & Gerardo A. Okhuysen, 2009. "Not with a Ten-Foot Pole: Core Stigma, Stigma Transfer, and Improbable Persistence of Men's Bathhouses," Organization Science, INFORMS, vol. 20(1), pages 134-153, February.
    44. Doris M. Merkl-Davies & Niamh Brennan, 2007. "Discretionary disclosure strategies in corporate narratives : incremental information or impression management?," Open Access publications 10197/2907, Research Repository, University College Dublin.
    45. Slack, Keith, 2012. "Mission impossible?: Adopting a CSR-based business model for extractive industries in developing countries," Resources Policy, Elsevier, vol. 37(2), pages 179-184.
    46. Warren, Danielle E., 2007. "Corporate Scandals and Spoiled Identities: How Organizations Shift Stigma to Employees," Business Ethics Quarterly, Cambridge University Press, vol. 17(3), pages 477-496, July.
    47. Campbell, Bonnie, 2012. "Corporate Social Responsibility and development in Africa: Redefining the roles and responsibilities of public and private actors in the mining sector," Resources Policy, Elsevier, vol. 37(2), pages 138-143.
    48. Sarah George Lauwo & Olatunde Julius Otusanya & Owolabi Bakre, 2016. "Corporate Social Responsibility Reporting in the Mining Sector of Tanzania: (Lack of) Government Regulatory Controls and NGO Activism," Accounting, Auditing & Accountability Journal, Emerald Group Publishing, vol. 29(6), pages 1038-1074, August.
    49. Walker, Stephen P., 2008. "Accounting, paper shadows and the stigmatised poor," Accounting, Organizations and Society, Elsevier, vol. 33(4-5), pages 453-487.
    50. Matthew V. Tilling & Carol A. Tilt, 2010. "The edge of legitimacy: Voluntary social and environmental reporting in Rothmans' 1956-1999 annual reports," Accounting, Auditing & Accountability Journal, Emerald Group Publishing, vol. 23(1), pages 55-81, January.
    51. Graham, Cameron & Grisard, Claudine, 2019. "Rich man, poor man, beggar man, thief: Accounting and the stigma of poverty," CRITICAL PERSPECTIVES ON ACCOUNTING, Elsevier, vol. 59(C), pages 32-51.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Goncharenko, Galina & Khadaroo, Iqbal, 2020. "Disciplining human rights organisations through an accounting regulation: A case of the ‘foreign agents’ law in Russia," CRITICAL PERSPECTIVES ON ACCOUNTING, Elsevier, vol. 72(C).

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Veronica Devenin & Constanza Bianchi, 2018. "Soccer fields? What for? Effectiveness of corporate social responsibility initiatives in the mining industry," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 25(5), pages 866-879, September.
    2. Matthew Bamber & Santhosh Abraham, 2020. "On the “Realities” of Investor‐Manager Interactivity: Baudrillard, Hyperreality, and Management Q&A Sessions†," Contemporary Accounting Research, John Wiley & Sons, vol. 37(2), pages 1290-1325, June.
    3. Bertrand Malsch & Yves Gendron, 2013. "Re-Theorizing Change: Institutional Experimentation and the Struggle for Domination in the Field of Public Accounting," Journal of Management Studies, Wiley Blackwell, vol. 50(5), pages 870-899, July.
    4. Hector Viveros, 2016. "Examining Stakeholders' Perceptions of Mining Impacts and Corporate Social Responsibility," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 23(1), pages 50-64, January.
    5. Stenka, Renata & Jaworska, Sylvia, 2019. "The use of made-up users," Accounting, Organizations and Society, Elsevier, vol. 78(C).
    6. Islam, Muhammad Azizul & Deegan, Craig & Haque, Shamima, 2021. "Corporate human rights performance and moral power: A study of retail MNCs’ supply chains in Bangladesh," CRITICAL PERSPECTIVES ON ACCOUNTING, Elsevier, vol. 74(C).
    7. Laura Bini & Marco Bellucci & Francesco Giunta, 2016. "Put Your Money where Your Mouth is: The Difference between Real Commitment to Sustainability and Mere Rhetoric," FINANCIAL REPORTING, FrancoAngeli Editore, vol. 2016(2), pages 5-31.
    8. Li, Teng & Belal, Ataur, 2018. "Authoritarian state, global expansion and corporate social responsibility reporting: The narrative of a Chinese state-owned enterprise," Accounting forum, Elsevier, vol. 42(2), pages 199-217.
    9. Sarah Lauwo, 2018. "Challenging Masculinity in CSR Disclosures: Silencing of Women’s Voices in Tanzania’s Mining Industry," Journal of Business Ethics, Springer, vol. 149(3), pages 689-706, May.
    10. Charles H. Cho & Matias Laine & Robin W. Roberts & Michelle Rodrigue, 2018. "The Frontstage and Backstage of Corporate Sustainability Reporting: Evidence from the Arctic National Wildlife Refuge Bill," Journal of Business Ethics, Springer, vol. 152(3), pages 865-886, October.
    11. Farjaudon, Anne-Laure & Morales, Jérémy, 2013. "In search of consensus: The role of accounting in the definition and reproduction of dominant interests," CRITICAL PERSPECTIVES ON ACCOUNTING, Elsevier, vol. 24(2), pages 154-171.
    12. Anesa, Mattia & Gillespie, Nicole & Spee, A. Paul & Sadiq, Kerrie, 2019. "The legitimation of corporate tax minimization," Accounting, Organizations and Society, Elsevier, vol. 75(C), pages 17-39.
    13. Anne-Laure Farjaudon & Jérémy Morales, 2012. "In search of consensus : The role of accounting in the definition and reproduction of dominant interests," Post-Print hal-01630503, HAL.
    14. Goncharenko, Galina & Khadaroo, Iqbal, 2020. "Disciplining human rights organisations through an accounting regulation: A case of the ‘foreign agents’ law in Russia," CRITICAL PERSPECTIVES ON ACCOUNTING, Elsevier, vol. 72(C).
    15. Michelon, Giovanna & Pilonato, Silvia & Ricceri, Federica, 2015. "CSR reporting practices and the quality of disclosure: An empirical analysis," CRITICAL PERSPECTIVES ON ACCOUNTING, Elsevier, vol. 33(C), pages 59-78.
    16. Grisard, Claudine & Annisette, Marcia & Graham, Cameron, 2020. "Performative agency and incremental change in a CSR context," Accounting, Organizations and Society, Elsevier, vol. 82(C).
    17. repec:dau:papers:123456789/9538 is not listed on IDEAS
    18. Claudia Arena & Saverio Bozzolan & Giovanna Michelon, 2015. "Environmental Reporting: Transparency to Stakeholders or Stakeholder Manipulation? An Analysis of Disclosure Tone and the Role of the Board of Directors," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 22(6), pages 346-361, November.
    19. repec:dau:papers:123456789/10730 is not listed on IDEAS
    20. Thomas Roulet, 2019. "Les Evaluations Sociales en Stratégie : Légitimité, Réputation, Statut, Stigmate et Cie," Post-Print hal-01970557, HAL.
    21. Stringfellow, Lindsay & McMeeking, Kevin & Maclean, Mairi, 2015. "From four to zero? The social mechanisms of symbolic domination in the UK accounting field," CRITICAL PERSPECTIVES ON ACCOUNTING, Elsevier, vol. 27(C), pages 86-100.
    22. Khan, Habib Zaman & Bose, Sudipta & Johns, Raechel, 2020. "Regulatory influences on CSR practices within banks in an emerging economy: Do banks merely comply?," CRITICAL PERSPECTIVES ON ACCOUNTING, Elsevier, vol. 71(C).

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:eee:crpeac:v:71:y:2020:i:c:s1045235419300796. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Nithya Sathishkumar). General contact details of provider: https://www.journals.elsevier.com/critical-perspectives-on-accounting/ .

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service hosted by the Research Division of the Federal Reserve Bank of St. Louis . RePEc uses bibliographic data supplied by the respective publishers.