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Greenwashing en la Industria Minera del Carbón a Gran Escala - Evidencias del Caso Colombiano
[Greenwashing in the mining industry - Evidences from Colombia]

Author

Listed:
  • Contreras-Pacheco, Orlando E.
  • Rodríguez-Torres, Tatiana
  • Barbosa, Alejandra E.

Abstract

El presente estudio describe una propuesta alternativa para entender y detectar evidencias del fenómeno denominado “greenwashing” a nivel de la firma, tomando como referencia un incidente crítico ambiental de una empresa multinacional perteneciente al sector de la minería del carbón a gran escala en Colombia. Se soporta en la tipología de las transgresiones del “greenwashing”, identificando comportamientos explicativos contradictorios por parte de una compañía, incluyendo sus reportes de sostenibilidad. El estudio ilustra un planteamiento teórico soportado en un caso de estudio en donde se identifican elementos para reconocer señales de reportes difusos y en últimas, permita detectar el “greenwashing” corporativo.

Suggested Citation

  • Contreras-Pacheco, Orlando E. & Rodríguez-Torres, Tatiana & Barbosa, Alejandra E., 2016. "Greenwashing en la Industria Minera del Carbón a Gran Escala - Evidencias del Caso Colombiano [Greenwashing in the mining industry - Evidences from Colombia]," MPRA Paper 89205, University Library of Munich, Germany.
    • Handle: RePEc:pra:mprapa:89205
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    References listed on IDEAS

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    Cited by:

    1. Contreras-Pacheco, Orlando E., 2017. "Image, Credibility and Reputation: Perceptions of Deceitful Corporate Communication in the Classroom," MPRA Paper 89207, University Library of Munich, Germany.

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    Keywords

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    JEL classification:

    • L29 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Other
    • M41 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Accounting - - - Accounting
    • Q56 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Environmental Economics - - - Environment and Development; Environment and Trade; Sustainability; Environmental Accounts and Accounting; Environmental Equity; Population Growth

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