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Inspiring awe through tourism and its consequence

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  • Wang, Lili
  • Lyu, Jiaying

Abstract

Awe is a positive emotion of particular relevance for tourism, although thorough studies of its behavioural outcomes are rare. This research investigated the experience of awe accessed through tourism and its influence on environmentally responsible behaviour (ERB). Three studies, including an on-site survey and two experimental studies across different populations, were conducted to test our theory and proposed hypotheses. Our results show that by diminishing the emphasis on the individual self, evoking awe through tourism experiences may encourage people to conduct ERB. The robustness of the results was verified through multiple methods. Finally, theoretical contributions and managerial implications are discussed along with recommendations for future research.

Suggested Citation

  • Wang, Lili & Lyu, Jiaying, 2019. "Inspiring awe through tourism and its consequence," Annals of Tourism Research, Elsevier, vol. 77(C), pages 106-116.
    • Handle: RePEc:eee:anture:v:77:y:2019:i:c:p:106-116
    DOI: 10.1016/j.annals.2019.05.005
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    References listed on IDEAS

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    Cited by:

    1. Zhengan Zhu & Colin Michael Hall & Yue Li & Xinyi Zhang, 2025. "Exploring the Impact of Virtual Reality on Tourists’ Pro-Sustainable Behaviors in Heritage Tourism," Sustainability, MDPI, vol. 17(14), pages 1-15, July.
    2. Li, Fangxuan (Sam) & Su, Qianqian, 2024. "Influence of awe on tourism activity preferences," Annals of Tourism Research, Elsevier, vol. 107(C).
    3. Karina A. Rus & Ștefan Dezsi & Ovidiu R. Ciascai, 2023. "Transformative Experiences in Cycling Tourism: A Conceptual Framework," Sustainability, MDPI, vol. 15(20), pages 1-22, October.
    4. Neuhofer, Barbara & Egger, Roman & Yu, Joanne & Celuch, Krzysztof, 2021. "Designing experiences in the age of human transformation: An analysis of Burning Man," Annals of Tourism Research, Elsevier, vol. 91(C).
    5. Yang, Yan & Hu, Jing, 2021. "Self-diminishing effects of awe on consumer forgiveness in service encounters," Journal of Retailing and Consumer Services, Elsevier, vol. 60(C).
    6. Sheldon, Pauline J., 2020. "Designing tourism experiences for inner transformation," Annals of Tourism Research, Elsevier, vol. 83(C).
    7. Lulu Wang & Hu Yu & Bin Zhou, 2025. "Formation mechanism of tourists’ pro-environmental behavior in plateau ecotourism destination," Humanities and Social Sciences Communications, Palgrave Macmillan, vol. 12(1), pages 1-14, December.
    8. Neuhofer, Barbara & Dulbecco, Maria Laura, 2024. "The phases of self in transformative experiences," Annals of Tourism Research, Elsevier, vol. 107(C).
    9. Ralf C. Buckley, 2022. "Sensory and Emotional Components in Tourist Memories of Wildlife Encounters: Intense, Detailed, and Long-Lasting Recollections of Individual Incidents," Sustainability, MDPI, vol. 14(8), pages 1-12, April.
    10. Xiaoli Zhou & Chengcai Tang & Xingyang Lv & Bo Xing, 2020. "Visitor Engagement, Relationship Quality, and Environmentally Responsible Behavior," IJERPH, MDPI, vol. 17(4), pages 1-17, February.
    11. Hu, Jihao & Xu, Zhengzheng & Wan, Lisa C. & Wu, Wei, 2025. "The unintended sustainable consequences of free upgrade: How unearned preferential treatment reduces sustainable behavior," Annals of Tourism Research, Elsevier, vol. 110(C).
    12. Karina A. Rus & Ștefan Dezsi & Ovidiu R. Ciascai & Florin Pop, 2022. "Calibrating Evolution of Transformative Tourism: A Bibliometric Analysis," Sustainability, MDPI, vol. 14(17), pages 1-40, September.

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