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Designing tourism experiences for inner transformation

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  • Sheldon, Pauline J.

Abstract

To address tourism's challenges, a transformation of consciousness of all stakeholders is necessary. This article examines how outer journeys can transformation our inner consciousness, leading to awakening or enlightenment. When awakened, the individual not only experiences inner peace and freedom, a sense of flow, transcendence of the small self, connection with something greater, but also a desire to contribute to the greater good. It suggests that tourism scenarios involving deep human connectivity, deep environmental connectivity, self-inquiry and engaged contribution or some combination of these four scenarios can shift human consciousness. Within these scenarios, peak transformational moments can be designed to give glimpses or create persistent shifts in consciousness. Implications for the holistic development of destinations are discussed.

Suggested Citation

  • Sheldon, Pauline J., 2020. "Designing tourism experiences for inner transformation," Annals of Tourism Research, Elsevier, vol. 83(C).
    • Handle: RePEc:eee:anture:v:83:y:2020:i:c:s0160738320300797
    DOI: 10.1016/j.annals.2020.102935
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    References listed on IDEAS

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    1. Moal-Ulvoas, Gaëlle, 2017. "Positive emotions and spirituality in older travelers," Annals of Tourism Research, Elsevier, vol. 66(C), pages 151-158.
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    Cited by:

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    11. Neuhofer, Barbara & Egger, Roman & Yu, Joanne & Celuch, Krzysztof, 2021. "Designing experiences in the age of human transformation: An analysis of Burning Man," Annals of Tourism Research, Elsevier, vol. 91(C).
    12. Ernszt, Ildikó & Marton, Zsuzsanna, 2020. "Sensing the Destination in a Slow or in a Fast Style? – The Lessons of a Hungarian Survey," Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference (2020), Virtual Conference, in: Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference, Virtual Conference, 10-12 September 2020, pages 605-615, IRENET - Society for Advancing Innovation and Research in Economy, Zagreb.
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    15. Soulard, Joelle & McGehee, Nancy Gard & Stern, Marc J. & Lamoureux, Kristin M., 2021. "Transformative tourism: Tourists' drawings, symbols, and narratives of change," Annals of Tourism Research, Elsevier, vol. 87(C).
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