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Designing tourism experiences for inner transformation

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  • Sheldon, Pauline J.

Abstract

To address tourism's challenges, a transformation of consciousness of all stakeholders is necessary. This article examines how outer journeys can transformation our inner consciousness, leading to awakening or enlightenment. When awakened, the individual not only experiences inner peace and freedom, a sense of flow, transcendence of the small self, connection with something greater, but also a desire to contribute to the greater good. It suggests that tourism scenarios involving deep human connectivity, deep environmental connectivity, self-inquiry and engaged contribution or some combination of these four scenarios can shift human consciousness. Within these scenarios, peak transformational moments can be designed to give glimpses or create persistent shifts in consciousness. Implications for the holistic development of destinations are discussed.

Suggested Citation

  • Sheldon, Pauline J., 2020. "Designing tourism experiences for inner transformation," Annals of Tourism Research, Elsevier, vol. 83(C).
    • Handle: RePEc:eee:anture:v:83:y:2020:i:c:s0160738320300797
    DOI: 10.1016/j.annals.2020.102935
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    References listed on IDEAS

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    1. Moal-Ulvoas, Gaëlle, 2017. "Positive emotions and spirituality in older travelers," Annals of Tourism Research, Elsevier, vol. 66(C), pages 151-158.
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    4. Pung, Jessica Mei & Gnoth, Juergen & Del Chiappa, Giacomo, 2020. "Tourist transformation: Towards a conceptual model," Annals of Tourism Research, Elsevier, vol. 81(C).
    5. Filep, Sebastian & Macnaughton, Julian & Glover, Troy, 2017. "Tourism and gratitude: Valuing acts of kindness," Annals of Tourism Research, Elsevier, vol. 66(C), pages 26-36.
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